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Distinguishing Software Features and Services Showcase SmashFly's Industry Leadership in Aptitude Research Partners' Assessment of Recruitment Marketing PlatformsCONCORD, Mass., March 15, 2017 /PRNewswire/ -- SmashFly Technologies today announced that its distinguishing features and services showcase its industry leadership in enterprise-class Recruitment Marketing Platforms in the first-ever independent analyst report to assess vendors in the emerging software category. In Aptitude Research Partners' 2017 Recruitment Marketing Index, SmashFly was named one of nine vendors to qualify for the report based on completeness of product capabilities, ability to serve the enterprise market and differentiators including applicant tracking system (ATS) integration and recruitment marketing services. Click here to download the full report. A Recruitment Marketing Platform is software used by talent acquisition teams to attract and engage candidates in order to convert them into job applicants and new hires. To qualify for inclusion in the report, Aptitude required vendors to provide at least five of the following 10 required capabilities of a Recruitment Marketing Platform: Career Sites, Content Management, SEO, Talent Networks, Employer Branding, Event Management, Campaigns, Job Distribution, CRM and Analytics. The analysis demonstrates SmashFly's leadership and innovation when compared to others in the report because it is the only vendor to:
Key Findings Include:
Madeline Laurano, Co-Founder & Chief Research Officer of Aptitude Research Partners "SmashFly has a deep understanding of the pain points that enterprises face when recruiting talent. Through its unique combination of technology and services, SmashFly successfully partners with companies to improve the way they connect and engage with talent. Also, SmashFly's open API allows for the integration with all major ATS', job boards and third-party tools, and it has demonstrated that it can scale to meet the complex needs of global and matrixed Fortune 500 organizations. These factors are positive differentiators for companies considering making an investment in a Recruitment Marketing Platform." Mike Hennessy, Founder and CEO of SmashFly "As the pioneer of Recruitment Marketing Platforms, we're thrilled to see Aptitude Research Partners' evaluation of this increasingly important product category in HR technology. The report demonstrates why SmashFly is the industry leader - we're the only company to provide an ATS-agnostic Recruitment Marketing Platform that has the scalability, reliability and security repeatedly proven in the enterprise market. With SmashFly, you receive not only the most robust and complete Recruitment Marketing Platform software, but also the strategic partner to help you consistently and predictably achieve business results." About SmashFly Technologies SmashFly's Total Recruitment Marketing Platform and Services proactively markets an employer brand and jobs through every recruiting channel using marketing automation technology and modern marketing practices. It empowers companies to attract the right people to their organization using the art and science of fit, enabling companies to generate leads and nurture relationships to hire faster and more cost-effectively. Learn more at www.smashfly.com and follow us on Twitter @SmashFly. Media Contact: Hadley Weinzierl, SmashFly Technologies, 1.888.282.3092 x116 / [email protected] To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/distinguishing-software-features-and-services-showcase-smashflys-industry-leadership-in-aptitude-research-partners-assessment-of-recruitment-marketing-platforms-300424151.html SOURCE SmashFly Technologies |