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Digital Education Content Market will Witness Growth Owing to the Analytical Applications in Content Creation Until 2020, Says Technavio
[December 05, 2016]

Digital Education Content Market will Witness Growth Owing to the Analytical Applications in Content Creation Until 2020, Says Technavio


According to the latest market study released by Technavio, the global digital education content market is expected to reach USD 54.12 billion by 2020, growing at a CAGR of more than 8%.

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Technavio publishes a new market research report on the global digital education content market from ...

Technavio publishes a new market research report on the global digital education content market from 2016-2020. (Graphic: Business Wire)

This research report titled 'Global Digital Education Content Market 2016-2020' provides an in-depth analysis of the market in terms of revenue and emerging market trends. The report considers the revenue generated by the packaged and customized digital content offered by the vendors to the educational institutions.

Vendors are introducing content authoring tools in the market which come with advanced analytics functionality which will make the implementation of adaptive and personalized learning easier in future. By conducting a data analysis of the user's progress and learning patterns, the instructor can create content which caters to the specific requirements of the learner. For instance, authoring can identify trends about the device types being used or topics which the learner is finding troublesome to comprehend.

Request a sample report: http://www.technavio.com/request-a-sample?report=54743

Technavio's sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more.

Technavio's education analysts categorize the global digital education content market into five major segments by delivery format. They are:

  • Textual
  • Graphical
  • Video
  • Audio
  • Simulation



The top three delivery format revenue generating segments for the global digital education content are:

Global digital education textual content market


Being the most traditional way of imparting knowledge to students, the textual content segment has the highest penetration in the digital education content market. Digital education textual content creates a common platform for learning and enables access to a database of knowledge, irrespective of the learning environment. The emergence of e-readers and tablets in different price ranges, followed by the commoditization of smartphones have enhanced the growth of digital textual content.

According to Jhansi Mary, a lead education technology research analyst from Technavio, "The demand is further driven by the emerging markets that still rely on textual content for interactive modes of education. This is due to the restricted educational budget being fixed by several institutes in proportion with the lower purchasing parity of the population of these countries."

Global digital education graphical content market

Graphics is the second most preferred way of delivering messages and information. It is widely used in non-theory subjects such as mathematics and statistics, and other technical and analytical topics. While it helps learners retain information, graphics can also be the best way to deliver information clearly and in a brief manner. It consists of static images and graphs, and of late has begun to include infographics. The graphical segment accounted for a 22.15 percent share of the overall revenue in 2014.

"With the rising need for contextualization that includes finding or modification of content for a given educational or training purpose, the need for graphical content is expected to increase in the global e-learning packaged content market during the forecast period," says Jhansi.

Global digital education video content market

While textual and graphic content provides theory and concept-related materials to end-users, videos help them to understand the applications of technical concepts. The video form of digital content is useful in both live video streaming and recorded video content archived on the service provider's website that is available for users to access until the expiry of their subscriptions. This form of interactive content enables students to retain information quickly.

In the K-12 and post-secondary education segments, the video content is provided along with the curriculum, which the faculty can access while teaching the respective subject or topic. Video content, especially animation, is widely used in the pre-K-12 education segment in developed economies.

The top vendors highlighted by Technavio's research analysts in this report are:

  • Adobe Systems (News - Alert)
  • Articulate
  • Discovery Education
  • Trivantis

Browse Related Reports:

Do you need a report on a market in a specific geographical cluster or country but can't find what you're looking for? Don't worry, Technavio also takes client requests. Please contact [email protected] with your requirements and our analysts will be happy to create a customized report just for you.

About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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