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Augmented Reality Market research Report: High Potential - How a Range of Emerging Technologies will Transform Pretty much Everything about the Web - Research and Markets
[October 28, 2016]

Augmented Reality Market research Report: High Potential - How a Range of Emerging Technologies will Transform Pretty much Everything about the Web - Research and Markets


Research and Markets has announced the addition of the "Augmented Reality: High Potential" report to their offering.

Most emerging technologies are over-hyped, with start-up CEOs, venture capitalists and the trade media usually working to create a wave of euphoria, which eventually breaks on the rocks of reality when people realize that the story doesn't add up.

But Augmented Reality (AR) is a rare example of a technology that is, if anything, underhyped and the numerous detailed use cases, visualizations and analysis included in this report will demonstrate why.

Including detailed reviews of all the leading players and startups plus extensive analysis and deep insights this report shows why and how AR will utterly transform our interface with the web.

By enabling the visual web' AR will redefine how we interface with others and how we access digital content and services.

Most advertiers - being visual, creative people - are yet to fully appreciate just how different, and superior digital advertising will be with AR. And eCommerce, more properly viewed as vCommerce in an AR setting, will also be transformed with the arrival of holographic , artificially-intelligent sales assistants and conversational purchasing.



Meanwhile, a mature implementation of AR will result in major downsizing of traditional physical screen markets, such as tablets, PCs, TV sets and even smartwatches.

While these bold statements might seem to epitomize the sort of hype we dismissed earlier, our analysis is that - this time - the hype is justified.


Key Topics Covered:

1. Executive Summary

2. Definition

3. Market Landscape: Leading Companies

4. Future Applications of Augmented Reality

5. Technology

6. Upcoming Disruption

Companies Mentioned

  • Apple (News - Alert)
  • Facebook
  • Google
  • Google Glass
  • Tango
  • Microsoft
  • Samsung (News - Alert)
  • Sony
  • Atheer
  • Augment
  • Blippar
  • Layar
  • Magic Leap
  • Meta
  • INDE
  • Osterhout Design Group (ODG)
  • Pokemon Go
  • Snapchat
  • ViewAR

For more information about this report visit http://www.researchandmarkets.com/research/jmdps8/augmented


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