| [October 25, 2016] |
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Webcast Metrics® Ranks the Top Digital Audio Properties for August 2016
Triton Digital®, a leading technology provider for the audio industry,
today released its monthly Ranker
for August 2016, providing insights into the month's top streaming
audio providers, as well as listening trends for the month of August.
Key findings from the August 2016 Ranker include:
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All measured clients within the Domestic U.S. reported a total of
4,704,765 Average Active Sessions (AAS) during the Monday-Friday
6:00AM-8:00PM daypart, and 3,978,804 AAS during the Monday-Sunday
6:00AM-Midnight daypart.
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Overall streaming has seen steady growth when compared to August 2015.
Both Pureplays and AM/FM Broadcasters showed positive growth during
the Monday-Friday 6:00AM-8:00PM daypart and the Monday-Sunday
6:00AM-Midnight daypart.
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When compared to July 2016, the Sports format showed the largest
listening gain with a 12.9 percent increase in AAS, followed by Adult
Contemporary (12.7 percent), Country (10.5 percent) Classic Rock (9.9
percent) and Top 40 (CHR) (7.6 percent).
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In terms of top devices, 40 percent of listening took place on an iOS
device, followed by Android (News - Alert) at 31 percent, Google Chrome at 8 percent
and Flash Player at 8 percent.
Full results of the August 2016 Ranker can be found here: https://www.tritondigital.com/press-releases/triton-digital-releases-august-2016-top-20-ranker
Triton Digital's Monthly Ranker is a listing of its top 20 clients'
digital audio stations and networks measured by the Media Rating Council
(MRC) accredited Webcast Metrics® audience measurement platform. Webcast
Metrics uses a proprietary platform to track audience data and convert
it to audience metrics that can be easily understood by stations,
publishers and advertisers. Unlike other measurement solutions, Triton's
Webcast Metrics information is based on census data, rather than
consumer surveys, providing the most accurate information.
About Triton Digital
Triton Digital's® (https://www.tritondigital.com/)
technology has connected audio supply to advertising demand since 2006,
providing the technical backbone for the digital audio marketplace. The
company's innovative technology enables both live and on-demand
publishers to build audience and revenue globally. As a pioneer in the
space, Triton Digital has made that audience available programmatically
for the first time, maximizing audience buying efficiency for
advertisers across the world.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161025005217/en/
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