[October 20, 2016] |
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Visual IQ to Provide Insider's Perspective on Marketing Attribution Success at the Incite Summit East
Visual
IQ, the leading cross channel marketing
attribution software provider, today announced that co-founder and
CEO Manu Mathew will present at the annual Incite Summit East. The
session, "Marketing Attribution Success at Equifax: An Insider's
Perspective," will take place on October 27 at the New York Marriott at
the Brooklyn Bridge.
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What:
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Marketing attribution provides marketers with the ability to
quantify influences and synergies across channels, strategies, and
tactics, as well as to identify specific changes that can be made to
their marketing mix to dramatically increase the performance of an
entire marketing ecosystem. During the session, which is part of the
event's Marketing Attribution track, Mathew will provide an in-depth
look into Visual IQ customer Equifax's marketing attribution
program, and will explore the "before" and "after" view of the
credit reporting agency's marketing attribution success.
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Why:
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Determining the best approach to connect with distracted and
empowered customers, particularly in a world with the myriad of
disparate channels, tactics and strategies associated with most
marketing mixes, is one of the most strategic and operational
challenges that today's marketers experience. As such, marketers are
implementing advanced attribution solutions to attain cross channel
insight and data-driven optimization recommendations, which can lead
to better performance and higher return on marketing spend. Mathew's
presentation will address how Equifax used marketing attribution
from Visual IQ to uncover powerful performance insights and
cost-savings opportunities.
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Who:
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Mathew is the co-founder and CEO of Visual IQ, where he is
responsible for directing the company's growth and expanding the
company's client base across the world. He is also responsible for
constantly evolving the capabilities of the company's IQ
Intelligence Suite that helps brands and agencies recognize
opportunities for optimization hidden in their marketing performance
data.
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When:
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The session will take place on Thursday, October 27, 2016 from
2:30-3:00 p.m. ET.
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Where:
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Now in its fourth year, the Incite Summit East brings together more
than 200 senior marketers from large brands to learn about the
future of marketing. Chief Marketing Officers and marketing leaders
from more than 60 innovative brands, including Visual IQ, will talk
candidly about their marketing strategies, covering the revolution
in three distinct practice areas: personalization, content and
storytelling, and marketing attribution. The event is taking place
from October 27-28 at the New York Marriott at the Brooklyn Bridge.
More details, including registration information, are available on
the event website. Visual IQ will be exhibiting at booth #14.
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About Visual IQ
Visual IQ produces the world's most powerful cross channel marketing
attribution software products. As a pioneer in the space, the
company has been offering products since 2006. Its SaaS (News - Alert)-based IQ
Intelligence Suite reveals cross channel performance insights hidden
deep within companies' marketing data, providing actionable
recommendations and optimized media plans to improve marketing
effectiveness. These recommendations enable marketers and agencies to
adjust their advertising strategies and tactics to significantly
increase marketing ROI across their entire marketing mix - both online
and offline. The functionality behind these products combines a
powerful, user-friendly interface with multi-dimensional fractional
attribution science and predictive analytics that clearly and accurately
show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution by a leading
market research firm four times in a row, won The Drum's Digital Trading
Award for Best
Attribution Solution in 2015 and 2016, won the 2014 ASPY Award for Best
Data or Analytics Solution, and was a finalist in the Digital
Analytics Association Excellence Awards in 2013, 2014, 2015 and
2016. The company is a member of the IAB in the US, UK, France and
Italy, is a member of the Canadian Marketing Association, and sits on
the IAB's Advertising Technology, Data, Public Policy and CFO councils
and the Digital Analytics Association's Standards Committee.
Visual IQ can be reached at [email protected]
or by visiting www.visualiq.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161020005140/en/
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