TMCnet News
Massive HALO partner solution extends availability of industry's first Video App Server technologyMassive Interactive today announced the launch of Massive HALO, the industry's first Video App UI server solution designed specifically for Massive partners to bring managed multiscreen video services to market for their own mid-tier operator clients. The solution will have its public debut at IBC 2016 in September. Massive HALO allows partners including OVPs, System Integrators, cloud-based service providers and others to add multiscreen Video App management to their offering. It makes it possible to efficiently bring Video Apps to market and easier to update and manage dynamically across multiple devices after launch. Massive HALO is designed for mid-sized and niche content owners and operators and is based on the successful Massive AXIS platform that powers services for leading operators including Channel 5, Sony Pictures Television, Lionsgate and Bell Media. "At Massive, we are changing the approach to Video App UI deployment and defining our industry's future. We are moving core UI functions and logic to the server to allow thin, high performance, presentation-based Apps, delivering huge time, cost and tactical advantages to our customers," says Ron Downey, CEO and Co-founder of Massive Interactive. "With Massive HALO, we are taking this industry-changing approach and offering a flexible product for partners serving both specialist video use cases and wider midmarket clients." Massive HALO includes features such as real-time control over presentation, content merchandising and scheduling as a productized solution. It allows technology partners to deliver advanced application life cycle management features to their respective customers as part of pre-baked end-to-end solutions. "Massive AXIS remains our flagship platform, supporting Tier 1 broadcasters, content owners and operators that demand a greater level of flexibility and granular control," added Ron Downey. "The technology behind Massive AXIS and Massive HALO solves the biggest headaches for video service providers," explains Max Ramsay, CTO of Massive Interactive. "Our technology brings as much of the application server-side as possible, meaning we have a scalable path to maintaining multiple Apps in market, as our on-device App code footprint is minimal, and functionality resides server-side behind a solid API." Both products will be demonstrated on Massive's IBC booth - Hall 14:B20. Complete release can be accessed here. - END -
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