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Technavio Announces Top Five Vendors in the Global Software License Management Market from 2016 to 2020
[July 20, 2016]

Technavio Announces Top Five Vendors in the Global Software License Management Market from 2016 to 2020


Technavio has announced the top five leading vendors in their recent global software license management market 2016-2020 report. This research report also lists eight other prominent vendors that are expected to impact the market during the forecast period.

Competitive vendor landscape

The software license management market is growing at a significant CAGR of close to 9% during the forecast period, providing a number of strategic opportunities for the vendors. The top players such as SafeNet (News - Alert) and Flexera Software have double digit market shares, and other vendors such as Reprise Software, Snow Software, and Wibu-Systems are continuously increasing their market shares.

"Smaller players such as Agilis, InishTech, and Moduslink are gaining market share and are trying to differentiate themselves with other factors such as pricing, training and support, features, customer service, and flexibility. The competition in the market is intense as vendors are trying to survive by improving their delivery models with technology," says Amrita Choudhury, a lead analyst at Technavio for research on enterprise application.

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Key vendors:

Flexera Software

The company offers application use management solutions to its customers. It also offers software asset management, license compliance, and entitle management solutions. In addition, it offers software delivery, application readiness, and software licensing optimization solutions. The company serves software producers/vendors and enterprises in the computer peripherals, government, electronics test and measurement, education, industrial automation, medical device, and telecommunication equipment markets. It offers its solutions through distributors in the US and internationally.

The company offers products such as InstallAnywhere, which is a multiplatform installation development solution for physical and virtual environments. The company's FlexNet Licensing helps application producers to secure, enhance, monetize, and grow their market share through flexible pricing and licensing of applications or equipment using embedded software. This gives organizations the power to protect their intellectual property and rein in on unauthorized software use.

Reprise Software

It develops software license management products. The company is focused on providing scalable oftware license management technology to end-users and independent software vendors. The company's products are used in the digital film animation, electronic design automation, mathematics, and oil and gas exploration markets.



The company provides Reprise License Manager, a software licensing system that software vendors incorporate into their products. Reprise License Manager controls software features and active concurrent copies of the software at any given time.

SafeNet


SafeNet is one of the leading vendors of the software license management market. The reason behind the company's strong position is its two strong segments: hardware-enforced and software-enforced. In addition, the company's strong position is due to its strategically developed product line. SafeNet offers different products in the software license management market to its customers. The company has strategically drafted its product line and has commendable products under the software monetization category. SafeNet's product line serves on-premises desktop software as well as supports virtualization of the servers. The company has made a number of M&As to strengthen its market position.

SafeNet's Sentinel product line serves on-premises desktop software as well as embedded software. Its cloud license management solution, Sentinel Cloud, was launched in 2011. It is designed to support a wide set of cases and serves the monetization and analytics needs of the fast-growing cloud segment.

Snow Software

Snow Software provides on-premises and cloud-based software asset management platforms to manage software licensing across more than 11 million devices, from mobile to desktop and data center to cloud. Snow Software launched Snow License Manager to extend software license optimization technologies. It also offers Snow Inventory, a multi-platform audit solution that is designed to audit software installations and devices and track their use. On May 26, 2016, the company announced the expansion of its partnership with Bechtle-Comsoft in order to meet the demands of customers for long-term software asset management solutions in Germany and Switzerland.

Wibu-Systems

Wibu-Systems manufactures hardware-based protection solutions for software, media content, and documents. The company offers hardware-based business models that store vendor licenses and control the creation of complex license models. The company offers WIBU-media protection, which uses encryption technique to protect audio and video data.

Wibu-Systems is one of the leading providers of dongles for software license management. It ranks third in the total license management market and second in the hardware-enforcement segment. Beyond license management, Wibu-Systems also provides security for gaming kiosks and digital content (audio, video, and communication data) encryption. The company has a strong presence in Europe, although it entered the North American market only in 2009.

Browse Related Reports:

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

If you are interested in more information, please contact our media team at [email protected].


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