[June 16, 2016]

Origami Logic to Host Webinar Featuring Independent Research Firm on Paving the Path to Marketing Measurement Success

Origami Logic today announced a webinar featuring guest Principal Analyst Jim Nail of Forrester Research (News - Alert) on Thursday, June 23rd at 10:00 a.m. PDT regarding how to plan and deploy a successful marketing measurement initiative. Entitled, "Pave the Path to Marketing Measurement Success," the event will feature in-depth insight from Forrester Research and commentary from Origami Logic Chief Marketing Officer Steven Wastie. Please click here to register.

Marketing faces a two-fold measurement challenge today: increasing demands to quantify the ROI of every dollar spent and a more complex array of media, channels and touchpoints that influence consumers. This demanding situation requires sophisticated tools, a broad collection of skills, and a comprehensive approach to deliver accurate answers.

During the webinar, Nail will discuss results of recent research into best practices in marketing measurement. In addition, attendees will learn:

• What it takes to build a comprehensive measurement strategy today;
• Who marketing should recruit as partners to implement this strategy;
• The role marketing should play in leading a measurement project;
• How other functions can contribute to success;
• And how marketing leaders can ensure the learning from their measurement programs will result in improved marketing performance.

In addition, webinar attendees will receive a complimentary copy of "Pave the Path to Measurement Success - Road Map: The Marketing Measurement and Insights Playbook," Forrester Research, Inc., February 24, 2016.

For more information or to register, please visit http://www.origamilogic.com/pave-the-path-to-marketing-measurement-success.

About Origami Logic

Origami Logic empowers marketers to answer the question "What happened today?" by measuring the marketing signals that matter. Global brands like Visa, JCPenney, Cisco (News - Alert), Intel, Omni Hotels and Pernod Ricard use the Origami Logic Marketing Signal Measurement Platform to manage and optimize marketing campaign investments across all modern marketing channels and platforms. Origami Logic is led by a veteran executive team and funded by top-tier investors Accel Partners (News - Alert), Icon Ventures, Next World Capital, DAG Ventures and Lightspeed Venture Partners. Please visit www.origamilogic.com and follow us on Twitter (News - Alert) @OrigamiLogic.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160616005315/en/

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