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Government Emphasis on Language Learning to Create Opportunities for the Language Learning Development Software Market in Europe Through 2020, Reports Technavio
[May 24, 2016]

Government Emphasis on Language Learning to Create Opportunities for the Language Learning Development Software Market in Europe Through 2020, Reports Technavio


Technavio analysts forecast the language learning development software market in Europe to grow at a CAGR of over 12% during the forecast period, according to their latest report.

The research study covers the present scenario and growth prospects of the global language learning development software market in Europe for 2016-2020. The report also lists organizational learners and institutional learners as the two major end-user segments for this market.

Technavio education analysts highlight the following four factors that are contributing to the growth of the language learning development software market in Europe:

  • Government emphasis on language learning
  • Growing number of English language learners
  • Significant demand from organizations
  • Increase in m-learning

Government emphasis on language learning

The European Commission has laid great emphasis on foreign language learning. There have been continuous efforts to make citizens proficient in at least two foreign languages apart from one's native language. Students are learning foreign languages when they are 6-9 years because the EU has mandated early language learning in schools. Learning two languages is compulsory in a majority of EU nations.

According to Jhansi Mary, a lead analyst at Technavio for education technology research, "This development forecasts a greater level of assistance required from the language learning software providers. They will be required to introduce software that includes interactive elements of language learning specifically for students."

Growing number of English language learners

Europe consists of diversity in terms of languages spoken in the entire region. It has 24 official languages in 28 member states. Among all of the languages spoken in the region, English is the preferred laguage across Europe. Globalization and urbanization coupled with better access to educational institutions have enabled exposure to the language.



Moreover, English is one of the prominent languages taught at schools in most of the European countries. There is also an increased need for learning English among non-native speakers who have emigrated to countries where English is the native language. This requirement necessitates them to take tests such as, test of English as a foreign language (TOEFL) and international English language testing system (IELTS). As a result, users in the education sector are primary consumers of language learning programs.

This facilitates the growth and development of language learning software. In addition, increased demand for English language skills encourages international vendors to explore potential markets in Central and Eastern Europe.


Significant demand from organizations

Companies in Europe are extending their workspaces to improve collaboration pertaining to project and task management among teams locally and globally. In order to successfully expand in emerging economies with promising growth prospects, knowledge of languages that are used for locally for business communication, plays an important role.

Multinational corporations are recruiting employees from around the globe and bringing multilingual employees onboard. This helps them achieve business development and better customer service and accelerate sales. Language learning also helps them collaborate with foreign clients while fostering stronger relationships, especially with large corporations. "Organizations are keen to provide language learning training so as to have employees who are well-versed with industry-specific terminologies in other languages. This kind of training is now provided online, thus, creating greater demand for online language learning software, which will further boost the market during the forecast period," says Jhansi.

Increase in m-learning

The use of mobile technology and applications among corporates has enhanced connectivity and boosted employee productivity. The adoption of new technologies such as smartphones, tablets, and laptops has spiked the use of mobile internet that is cost effective and has made communication easier.

M-learning is playing a similar role in the education industry. Hence, vendors of language learning products are using mobile apps as a strong medium of content delivery and content centralization. These apps also reduce logistical costs. These apps use interactive graphics and animations in a digital format to help learners quickly grasp the target language.

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

If you are interested in more information, please contact our media team at [email protected].


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