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Growth of Organized Retail Driving the Global Bluetooth Beacon Market in Retail Through 2020
[February 09, 2016]

Growth of Organized Retail Driving the Global Bluetooth Beacon Market in Retail Through 2020


The global Bluetooth beacon market in retail is set to grow at a CAGR of close to 17% by 2020, according to Technavio's latest report.

In this report, Technavio covers the market outlook and growth prospects of the global Bluetooth beacon market in retail for 2016-2020. Based on technology standards, the market is further divided into the following categories: iBeacon, Eddystone, and Microsoft (News - Alert) 10.

Technavio's research study segments the global Bluetooth beacon market in retail into the following regions:

  • North America
  • Europe
  • APAC
  • ROW

Bluetooth beacon market in retail in North America

In 2015, the global Bluetooth beacon market in retail is dominated by North America, contributing more than 37% of the overall shipments of beacon devices to retail stores globally. The major growth driver of this region is the large penetration of organized retail. With a remarkable market share of close to 84% in terms of shipments in 2015, the US became the largest market in this region. The US is also the largest country globally in terms of unit shipments, with approximately 31% overall market share in 2015.

Ask for a sample of this report: http://goo.gl/5ZlplO

Bluetooth beacon market in retail in Europe

Europe is the second largest region for the Bluetooth beacon device market in retail with a market share of over 35% of the global shipments of beacons devices in 2015. Germany, the UK, and France are the three major markets of this region. The growing number of hypermarkets and supermarkets in these countries is driving the increasing demand of beacon devices in the stores.

According to Brijesh Kuma Choubey, a lead general retail goods and services research analyst at Technavio, "Germany is the largest Bluetooth beacon market in retail in Europe with a market share of more than 19% in 2015 in terms of shipments. It is also the third largest country globally in terms of beacon shipments to retail stores and had market share of almost 7% in 2015."



Bluetooth beacon market in retail in APAC

APAC is the third largest region for Bluetooth beacons shipments globally and held a market share of over 23% in 2015. Growth in the organized retail formats and the cost-cutting advantages that beacon services provide have motivated retailers to deploy beacon systems in their stores.


In terms of shipments, Japan is the largest market in this region with a market share of more than 55% in 2015. "Japan is also the second largest country in terms global shipments of Bluetooth beacon devices. China, India, Singapore, Thailand, South Korea, and Hong Kong are the other prominent countries in this region where the growth prospect for beacons in the retail industry is emerging," says Brijesh.

Bluetooth beacon market in retail in ROW

ROW includes MEA and Latin America. Growth in the retail sector as well as the growth in the smartphone market have helped the region to grow. The major markets in this region include Brazil, Chile, South Africa, and UAE. Brazil and South Africa together control almost half of the beacon market in the retail industry in MEA and Latin America.

The top vendors of the global Bluetooth beacon market in retail highlighted in the report are:

  • BlueCats
  • Estimote
  • Kontakt.io
  • PayPal (News - Alert)
  • Qualcomm (Gimbal)

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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