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Quick-Service Leader MTY Food Group Taps DataCandy to Master Loyalty Programs
[November 30, 2015]

Quick-Service Leader MTY Food Group Taps DataCandy to Master Loyalty Programs


DataCandy, Inc., a North American leader in gift card and loyalty solutions to retailers, restaurants, and petroleum companies, today announced that MTY Food Group has chosen DataCandy's Loyalty Platform as the foundation for its update of the MTY Loyalty Program.

MTY selected DataCandy to support its improved loyalty program, MTY Rewards (mtyrewards.com), because of the company's ability to integrate with the various POS Systems and payment acquirers in use across MTY's 40 brands and 2,700 locations. Additionally, DataCandy offers a wealth of expertise in the areas of customer engagement in quick-service and fast-casual dining, which represents the bulk of MTY's locations.

The improved loyalty program will roll out in phases through 2016 and include enhanced offers and promotions, as well as a new mobile application. The program will be used to engage the millions of guests who visit MTY locations each year across North America. Using the data generated by the loyalty program, MTY will be able to interact with customers and improve the oerall dining experience by offering unique promotions tailored to the specific preferences of each guest. Additionally, the DataCandy platform will provide a simplified online enrollment, and include a comprehensive Mobile Application that will aggregate offers and promotions across the 40 banners.



"We selected DataCandy due to their reputation for excellent customer service, and a feature-rich platform," said Claude St-Pierre, COO, MTY Food Group. "DataCandy will work hand-in-hand with our executive and marketing teams to ensure we increase enrollment as well as engagement. A highly effective loyalty program is a key part of our strategy for increasing sales and retaining customers."

"We could not be more pleased with our partnership with MTY," said Lorne Schwartz, President of DataCandy. "In North America, MTY is a true visionary leader in the quick-service restaurant field, and to be selected by them is a great confirmation of our expertise and technical capabilities."


About MTY Food Group, Inc.
Since its franchising debut in 1983, MTY Food Group (TSE: MTY) has grown to become the market leader in the quick service restaurant industry and now franchises 40 different concepts with more than 2,700 locations. Excellence, Devotion and Innovation are the key values that drive the success of MTY Group (www.mtygroup.com).

About DataCandy
DataCandy is a North American leader in loyalty and gift card software solutions for the retail and hospitality sectors. Since its inception in 2002, DataCandy has led the way in providing customer engagement solutions to more than 4,000 locations across Canada and the United States. The DataCandy technology platform has achieved global demand for its ability to obtain the real-time customer and SKU-level data needed to generate targeted and relevant promotions. DataCandy is simple to interface, scalable for growth, secure for financial transactions and provides multichannel capabilities. To learn how unwrapping customer insights can drive customer relationships, email [email protected], call 514-903-DATA or visit www.datacandy.com.


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