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Quick-Service Leader MTY Food Group Taps DataCandy to Master Loyalty ProgramsDataCandy, Inc., a North American leader in gift card and loyalty solutions to retailers, restaurants, and petroleum companies, today announced that MTY Food Group has chosen DataCandy's Loyalty Platform as the foundation for its update of the MTY Loyalty Program. MTY selected DataCandy to support its improved loyalty program, MTY Rewards (mtyrewards.com), because of the company's ability to integrate with the various POS Systems and payment acquirers in use across MTY's 40 brands and 2,700 locations. Additionally, DataCandy offers a wealth of expertise in the areas of customer engagement in quick-service and fast-casual dining, which represents the bulk of MTY's locations. The improved loyalty program will roll out in phases through 2016 and include enhanced offers and promotions, as well as a new mobile application. The program will be used to engage the millions of guests who visit MTY locations each year across North America. Using the data generated by the loyalty program, MTY will be able to interact with customers and improve the oerall dining experience by offering unique promotions tailored to the specific preferences of each guest. Additionally, the DataCandy platform will provide a simplified online enrollment, and include a comprehensive Mobile Application that will aggregate offers and promotions across the 40 banners. "We selected DataCandy due to their reputation for excellent customer service, and a feature-rich platform," said Claude St-Pierre, COO, MTY Food Group. "DataCandy will work hand-in-hand with our executive and marketing teams to ensure we increase enrollment as well as engagement. A highly effective loyalty program is a key part of our strategy for increasing sales and retaining customers." "We could not be more pleased with our partnership with MTY," said Lorne Schwartz, President of DataCandy. "In North America, MTY is a true visionary leader in the quick-service restaurant field, and to be selected by them is a great confirmation of our expertise and technical capabilities."
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