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New Data from Monetate Reveals Cross-Channel Consistency is Key for Driving Online Sales; Email Stars in Breakthrough PerformancePHILADELPHIA, Nov. 24, 2015 /PRNewswire/ -- Monetate, the leading provider of multi-channel testing and personalization for brands worldwide, announced today the release of its latest global Ecommerce Quarterly report (EQ3 2015). The data reveals that cross-channel consistency plays an instrumental role in helping retailers drive online sales, with email breaking through by boosting add-to-cart rates and social by increasing conversion rates. The EQ3 2015 delves into the third quarter's ecommerce performance trends. It explores how continuous experiences that start at the channel level and extend through to brands' websites are key for beating industry average KPIs and delivering more personalized customer experiences. "Users interact with different channels in different ways, and each channel has something unique to offer marketing campaigns. This year, achieving consistency across all these channels is topping the holiday lists of marketers everywhere," said Lucinda Duncalfe, CEO, Monetate. "As retailers prepare to enter peak season, they can benefit from the best practices in our latest EQ report, which provides real-world examples from brands like Bonobos and Missguided." Add-to-Cart Rate Climbs Bounce Rates Continue to Go Up Conversion Rate Makes Gains Bonobos, a prominent online men's retailer, recently promoted its new New York City guideshop with a retargeting campaign to visitors, offering to book them an appointment for wardrobe tips. Though the main goal was to get customers to book appointments and visit the guideshop, Bonobos witnessed conversion rates of 146 percent above the industry average. In the UK, Missguided used two different campaigns to deliver a spike in conversion rates. The first was an email campaign for frequent customers, the other a discounted dress offer. The results were impressive, with 32 percent and 37 percent increases in conversion rates. Mobile Continues to Shine in the UK Download a free copy of the Monetate Ecommerce Quarterly report (EQ3 2015) here. Methodology About Monetate With Monetate, marketing is transformed from a world of discrete one-size-fits-all campaigns to one of always-on, personalized experiences that optimize the lifetime value of each customer. Founded in 2008, Monetate influences billions of dollars in annual revenue for world-class brands like Macy's, QVC, Office Depot, Patagonia, Sur la Table, and The North Face. During Cyber Week 2014, Monetate influenced a third of all US e-commerce sales. Monetate is the industry leader, with more clients in the IR 500 than any other company.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/new-data-from-monetate-reveals-cross-channel-consistency-is-key-for-driving-online-sales-email-stars-in-breakthrough-performance-300183751.html SOURCE Monetate |