Radiate Media and Shout to Me partner to create the next generation traffic information services

MALVERN, Pa., Oct. 1, 2015 /PRNewswire/ -- Radiate Media, the leading independent provider of broadcast traffic solutions, announces a strategic partnership with Shout to Me™ to bring to market the next generation of innovative crowdsourced geo-audio traffic products and services for broadcast media and Radiate Media's network of audio partners.

As part of the newly formed partnership, Radiate Media offers to both radio and TV a customized audio "shouting" solution based on the Shout to Me platform. The Shout to me messaging platform enables easy two-way voice communication between Radiate's broadcast media partners staff (producers, talent, etc.) and their audience in hyperlocal areas. Drivers on the road can simply "shout" a short audio description of what they see on the road which can be played on the air to show powerful audience interaction. By using audio shouts, driver's eyes remain on the road, greatly reducing distraction.

"We are very excited to partner with Radiate Media on the first truly driver-safe traffic information service," said Jonathan Berke, co-founder of Shout to Me and former co-founder of the pioneering Sigalert suite of traffic products.

Radiate will leverage its regional traffic operation centers to curate and verify the user-contributed traffic shouts. Data produced as a result of shouts will feed into all TruTraffic products.

"Combining Radiate Media's best-in-class traffic products, radio, TV and audio distribution and advertising supported business model with Shout to Me's innovative products and services provides exactly what our partners, listeners, viewers and advertisers have been asking for," said Adam Phillips, VP Business Development for Radiate Meia. "We are thrilled to be working with the Shout to Me team and look forward to dramatically improving our broadcast quality traffic data and further driving audience engagement."

This marks the start of a deeper relationship between the two companies including the pooling of intellectual properties.  Radiate Media will also enable Shout to Me to offer both advertising barter and licensing monetization options for its news, sports and talk radio solutions.  "Radiate Media has the leading independent short-form audio ad network and salesforce and we can't wait to take advantage of their ability to sell to both large national brands and local regional advertisers," said John Coulter, Shout to Me co-founder.

About TruTraffic

As a leading provider of audio and video traffic products, Radiate Media's TruTraffic product suite includes a state of the art TV graphics system, a traffic reporting system for radio announcers, a digital solution designed for web and mobile applications and a radio industry-first audio traffic reporting system to deliver listeners on-demand audio traffic reports based on the driver's location. The TruTraffic Connect feature allows reporters to engage with their on-air, mobile and social audiences through the use of powerful social media tools embedded into each product.

About Radiate Media

With expertise in collecting and disseminating traffic information in audio and video formats, Radiate Media's products are used by over 2,000 Television and Radio stations. With a large network of broadcast customers, Radiate Media has served over 6,000 local merchants and national advertisers with premium advertising placements. Radiate Media formed as an independent company in 2011, but has been innovating audio and video traffic solutions since 1998 when the company was known as Traffic.com. Radiate Media's traffic solutions and in-house traffic gathering staff analyze real-time data from over a hundred sources including road sensors, traffic cameras, and official accident and incident reports to help viewers save time, fuel, and frustration every day.

Visit radiatemedia.com for additional information

About Shout to Me

Founded in 2014 by veterans of the traffic and media space, Shout to Me utilizes advanced audio features, natural language processing and a geospatial search technologies to create a unique audio platform connecting media companies to their audience.  The Shout to Me platform and toolkit enables television stations to reach their fans even where ever they may be and allows radio shows and podcasters to get their audience's opinions on hot topics of the day.

Visit shoutto.me for additional information

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/radiate-media-and-shout-to-me-partner-to-create-the-next-generation-traffic-information-services-300152359.html

SOURCE Radiate Media

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