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Immersion Grows Adoption of TouchSense® Haptic Technology in Smartphones in ChinaImmersion Corporation (NASDAQ:IMMR), the leading developer and licensor of touch feedback technology, today announced that major Chinese mobile manufacturer, Gionee Communications Equipment Co. Ltd., launched its flagship E8 smartphone with Immersion's TouchSense® haptic technology. E8 uses Immersion's TS3000™ software in premium device applications, such as themes and keyboard, adding heightened realism, richer experiences, and more effective interactive design to its user interface. Gionee Communications Equipment Co. Ltd. is Immersion's fourth direct mobile licensee in the region. "Gionee, a device manufacturer focused on providing user value as its first priority, is working to develop smartphone products with the best user experiences for both the domestic and overseas markets," said Shuo Liu, managing director, Greater China, Immersion. "Gionee's rich tactile interface, created with TouchSense technology, enhances the device usability and provides users with a high quality experience. Haptic technology is a must-have feature in any quality smartphone in the market today." "We wanted the best user experience for our flagship E8 smartphone. In addition to an increase in functionality, touch feedback is an advanced feature that adds a sense of quality to the user experience," said Li Xu, vice president of Gionee group. "The TouchSense experience from Immersion provides our users with the opportunity to have an integrated and realistic complete touch-sight-sound experience in their personal device." Immersion's TouchSense technology is a family of solutions that includes embedded software, comprehensive toolkits, and reference designs for implementing haptic technology and designing tactile effects. A part of TouchSense Core for Mobile, TS3000 software precisely controls the device motor to create high-quality, power-efficient, touch effects in mobile devices. TouchSense Core enables device manufacturers to differentiate their product offerings and provide users with greater usability and innovative features. Its counterpart, TouchSense Engage for Mobile Ads, Video, and Games, enables the creation and playback o games, video and other forms of content enhanced with tactile effects. The combined solution provides users with a more immersive, high-quality touch experience in broad variety of digital devices. For more information on TouchSense visit www.touchsense.com/technology. About Immersion (www.immersion.com) Founded in 1993, Immersion (NASDAQ:IMMR) is the leading innovator in haptic technology. The company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games and videos; restore "mechanical" feel by providing intuitive and unmistakable confirmation; may improve safety by reducing distractions while driving; provide realistic touch feedback when performing robotic medical procedures and training simulations; and expand usability when audio and visual feedback are ineffective. Immersion's technology has been adopted in 3 billion digital devices, and provides haptics in mobile phone, automotive, gaming, medical, and consumer electronics products from world-class companies. With over 2,000 issued or pending patents in the U.S., China and other countries, Immersion helps bring the digital universe to life. Learn more at www.immersion.com or www.touchsense.com. Forward-looking Statements This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements. All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding Gionee products, the continued availability of Gionee's E8 smartphone, the use of Immersion's TouchSense technology by Gionee or other device manufacturers, the use of TouchSense technology in mobile phones or to enhance games and content, and future collaboration between Immersion and Gionee or other device manufacturers. Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts (including with respect to TouchSense Technology) by Immersion and its licensees; unanticipated difficulties and challenges encountered in implementation efforts by Immersion's licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-K, and Form 10Q, both of which are on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release. Immersion, the Immersion logo, TouchSense and TS3000 are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners. (IMMR - C)
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