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Swirl Unveils Industry's Most Advanced Bluetooth Low Energy Beacon for In-store Mobile Marketing At ScaleBOSTON, Sept. 30, 2015 /PRNewswire/ -- Swirl Networks, Inc., provider of the leading beacon marketing platform, introduced today the industry's most advanced, secure and longest-lasting battery powered Bluetooth® Low Energy (BLE) beacon. For large-scale retailers deploying thousands of beacons, a longer battery life can generate significant labor cost savings, since batteries don't need to be replaced as frequently. With a six year battery-life, support for multiple beacon communication protocols and a full suite of tools for managing large-scale beacon networks, Swirl's newest beacon hardware offering significantly reduces deployment complexity and maintenance costs for leading retailers. Swirl's new beacon complements its industry-leading software platform that allows retailers and brands to create, manage and deliver in-store mobile marketing campaigns. The introduction of this new beacon follows the company's recent announcement that it has been granted a wide-reaching patent for its innovations in the field of beacon marketing. Swirl's newest beacon leverages the Texas Instruments (TI) SimpleLink™ CC2640 wireless microcontroller (MCU), which uses 40 percent less energy than chipsets used by most other beacon vendors. Powered by four AA batteries and an integrated real-time clock with standby mode that allows retailers to turn beacon broadcasts off during non-business hours, the new Swirl beacon offers a battery life that is two to three times that of most other beaconsin the market today. "Texas Instruments has a history of building groundbreaking chips that serve as the backbone for innovative IoT products," said Amit Hammer, business line director, wireless connectivity solutions at TI. "The SimpleLink Bluetooth® Smart CC2640 wireless MCU provides industry leading ultra-low power and performance and we're thrilled it is being used as the foundation for Swirl's next-generation beacon hardware." Compatible with multiple industry-standard beacon protocols including Apple iBeacon, Google Eddystone and Swirl SecureCast™, the new beacon is complemented by a full suite of capabilities for managing enterprise beacon networks. These include:
"As retailers deploy beacons nationwide, they need to develop an infrastructure that is highly secure and easily maintained," said Hilmi Ozguc, founder and CEO of Swirl. "Our newest beacon has been built to deliver on every level, from battery life to security and fleet management tools. For retailers, these new capabilities provide them with unparalleled flexibility, while significantly reducing the complexity and overall cost of maintaining their large-scale beacon networks." Swirl's beacons are licensed under the Federal Communications Commission, Industry Canada, Europe's CE, Japan's TELEC and Korea Certification. ABOUT SWIRL NETWORKS CONTACT: Lee Glandorf, 781-966-4145, [email protected] Photo - http://photos.prnewswire.com/prnh/20150929/272040 To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/swirl-unveils-industrys-most-advanced-bluetooth-low-energy-beacon-for-in-store-mobile-marketing-at-scale-300151507.html SOURCE Swirl Networks |