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PubMatic Introduces Next Generation Discovery and Planning Console for BuyersPubMatic, the marketing automation software company for publishers, today announced the launch of its second generation Media Buyer Console. New functionality enables buyers to quickly discover qualified inventory across all available formats and channels in private marketplaces (PMPs). Benefits include:
PubMatic President Kirk McDonald added, "One of our primary goals as an organization is to inspire buyer confidence by offering them the same caliber of high-quality tools that we have offered publishers for nearly a decade." Media Buyer Console 2.0 addresses key challenges that buyers face in today's advertising environment, especially around deal friction. Continued McDonald, "We've dedicated significant time understanding the workflow improvements that buyers really need, providing them with a superior discovery solution and independent fulfillment channels." Media Buyer Console 2.0 is the latest version of PubMatic's platform for buy-side partners. Media buyers of all types can buy with confidence and optimize campaign performance in real-time. PubMatic also provides access to Programmatic Direct inventory discovery, transactions and analytics via API. About PubMatic PubMatic is the leading marketing automation software company for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance. Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence by providing flexibility in audience discovery and planning media campaigns through its Media Buyer Console and APIs. The company's marketing automation software platform provides a global roster of comScore (News - Alert) publishers with a single view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked by Deloitte as one of the fastest growing companies in the US Internet sector for the third consecutive year in 2014. The company has offices worldwide, and is headquartered in Redwood City, California. PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners.
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