TMCnet News
Webcast Metrics Ranks the Top Digital Audio Properties for July 2015Triton Digital®, a leading technology provider for the audio industry, today unveiled its monthly Ranker for July 2015, revealing the month's top streaming audio providers, as well as insights into listening trends. Streaming audio on mobile devices was the big story this month, with mobile listening now representing 76% of total listening. "With the majority of overall listening now taking place on a mobile devices, digital audio has truly become a mobile-first experience," said Rob Favre, General Manager and Chief Compliance Officer, Webcast Metrics. "As smartphones, wearables and connected technologies continue to expand, digital audio is uniquely positioned to play an important role in those connected experiences." Key findings from the July 2015 Ranker include:
Triton Digital's Monthly Ranker is a listing of its top 20 clients' digital audio stations and networks measured by the Media Rating Council (MRC) accredited Webcast Metrics® audience measurement platform. Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Unlike other measurement solutions, Triton's Webcast Metrics information is based on census data, rather than consumer surveys, providing the most accurate information. About Triton Digital Triton Digital's® (http://www.tritondigital.com/) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company's innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150901005192/en/ |