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Return Path to Offer Data on Purchase Behavior and Market Trends through Newly Launched Consumer Insight Solution
[July 28, 2015]

Return Path to Offer Data on Purchase Behavior and Market Trends through Newly Launched Consumer Insight Solution


Global data solutions provider Return Path today announced the launch of Consumer Insight, the company's newest Data-as-a-Service solution, to make email data on more than 2 million consumers' retail transactions and commercial relationships accessible to help analysts understand consumer behavior and market trends.

By capturing high volumes of online purchase receipts, Return Path's Consumer Insight data offers visibility into increasingly inaccessible shopping activity, enabling deep analysis into buying preferences and patterns, and offering granular detail such as SKU-level data, itemized pricing, and delivery information. As more and more offline purchases generate email receipts, Consumer Insight also provides complete visibility into customers' relationships with retail brands.

"No data source offers a richer, more complete view of how consumers spend their time and money than the email inbox," said Eric Weinberg, Return Path's president of field operations. "By providing highly detailed information on the buying habits, brand loyalties, and interests of a large, representative consumer sample, Return Path can help research firms, financial services providers, those in the digital advertising ecosystem and global brands understand their markets and their audiences to make better informed, more confident business decisions."

Transactional data from Return Path's Consumer Insight is available through standardized feeds directly from Return Path and through select partners. Among the most recent partnerships, global market research company Information Resurces, Inc. (IRI) announced that it will integrate Consumer Insight data to create an offering for the consumer packaged goods industry that will provide more effective shopper insights, marketing activation, and a holistic approach to measurement.



"IRI is the first data partner to gain deep access to Return Path's Consumer Insight data, giving IRI clients a significant advantage in gaining a better understanding of their e-commerce activity in the context of their competitive set, plus the interaction that this online activity has with their business in traditional brick-and-mortar retailers and a deeper understanding of their key consumer and shoppers' new shopper journey," said Robert I. Tomei, president, Consumer and Shopper Marketing, IRI. "This is an opportunity to create a best-in-class alliance to help clients gain strategic insights from previously unavailable data."

Consumer Insight data is collected through Return Path's Consumer Network, more than 2 million email users that explicitly grant access to their mailboxes in exchange for the use of email-focused productivity tools developed by Return Path and its partners. All data provided by Return Path Consumer Insight on purchases and other commercial activity within its Consumer Network is aggregated and anonymous to protect users' privacy in compliance with US and International standards.


More information about Return Path Consumer Insight is available at: returnpath.com/solutions/consumer-data-insight/

About Return Path

Return Path analyzes the world's largest collection of email data to show marketers how to stay connected to their audiences, strengthen their customer engagement, and protect their brands from fraud. Our data solutions help analysts understand consumer behavior and market trends. We help mailbox providers and security providers around the world deliver great user experiences and build trust in email by ensuring that wanted messages reach the inbox while spam and abuse don't. Find out more about Return Path Email Optimization, Email Fraud Protection, and Consumer Insight solutions at returnpath.com.


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