[July 23, 2015] |
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Dell Partners with "The Intern Queen" and Best-Selling Author Lauren Berger to Get Students, Parents and Educators Ready for Back-to-School
Parents and students choose performance as the most important feature
for their laptop, tablet or 2-in-1, although they disagree on who is the
technology decision maker, according to a survey by career, internship
expert and best-selling author Lauren Berger, "The
Intern Queen," in partnership with Dell (News - Alert).
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20150723005446/en/
Thin, light and versatile - the Inspiron 11 3000 Series 2-in-1 is perfect for students on the go. (Photo: Business Wire)
The annual survey of more than 600 students and nearly 100 parents
reveals insights into their technology purchasing habits, device
preferences, usage models, career planning and emerging technology
trends. The survey also illustrates a number of top findings that will
help students and parents better understand each other as they plan for
back-to-school, including:
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Laptops are the preferred "pen and paper" of today.
Both parents and students chose the laptop as the primary device for
school use, with almost half of parents and 61 percent of students
agreeing that the PC is where work gets done. According to the
research, the primary use of laptops for students is communicating
with friends (47 percent) and doing homework or research (32 percent).
For students who want the best of both worlds without sacrificing
performance, the 2-in-1
combines the powerful performance of a laptop with the versatility of
a tablet to help students take notes in class with ease or chat online
with friends.
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Who's in charge? It's debatable. When it comes to
choosing technology for back-to-school, 61 percent of parents say they
are the deciding factor, while 63 percent of students say they
are the decision maker. The question becomes, "who is really in charge
of the buying at home?"
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Budget and buying time has changed. The majority of
parents surveyed (37 percent) plan to spend between $200-$500 on their
child's technology for back-to-school. Both students and parents say
they typically refresh their technology every two years or when the
technology is out-of-date and needs to be replaced. Both say they look
to family and friends (48 percent and 41 percent, respectively) and
technology blogs (36 percent and 40 percent) for technology
recommendations and reviews.
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Performance is king…by a lot. Almost half of parents (47
percent) and students (49 percent) surveyed indicate that performance
is the most important feature when choosing a laptop or tablet. The
next most important features for students - mobility/portability (16
percent), battery life (14 percent), and overall design (12 percent) -
surprisingly trailed well behind performance.
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Fun fact: Morgan Freeman's voice reigns supreme. Almost
half of students (43 percent) chose Morgan Freeman as their choice if
they could pick a celebrity voice for their intelligent device. Other
top celebrities included Robert Downey, Jr. and Anna Kendrick.
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It's never too early to intern. Think internships are
just for college? No more! 28 percent of students surveyed start
thinking about filling up their resumes with real-world experience as
early as their senior year in high school. This was not the case just
five years ago, and "The Intern Queen" is seeing more first-year
college students landing internships.
New Back-to-School Products
With these survey results in mind, "The Intern Queen" and Dell
collaborated to recommend the best back-to-school products that both
parents and students can agree on, no matter who thinks they have the
final say in the product purchase. These products are designed to help
students do what they love inside and outside of the classroom, whether
that is creating fun videos with friends or working on their latest
science experiment. With Dell's line-up, pre-loaded with Windows 10,
students don't have to sacrifice on mobility, design or battery life to
get the performance they crave.
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Inspiron
15 7000 Series 2-in-1 - Consumers who crave thin
designs with upscale style and options will love the Inspiron 15 7000
Series 2-in-1, which combines the beauty and strength of forged
aluminum and impressive battery life to provide a truly versatile
device. Using the 360-degree hinge design you can switch between four
different modes. It is great for multi-user households where the
device is shared by different people with different needs from
students doing homework to family movie time. Starting price: $59.00
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Inspiron
13 7000 Series 2-in-1 - This system combines the powerful
performance of a laptop and versatility of a 13.3" tablet. Students
will be able to switch between laptop, tablet, tent, or stand mode to
write that research paper, take notes, edit photos or stream their
favorite shows. Starting price: $529.99
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Inspiron
11 3000 Series 2-in-1 - The versatile device has the
performance of a laptop and the convenience of a tablet in one and at
a great price. Its 360-degree hinge design lets you flip the keyboard
around and lay it flat to surf social media or pull up a playlist.
Thin and light, this computer is perfect for carrying in a backpack
while on the go. Starting price: $349.99
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XPS 13
- According to the Back-to-School survey, the laptop reigns supreme,
and turns out, it's an award
winner too! A CES Innovation Awards 2015 Honoree and winner of
multiple 'best of show' awards, the XPS 13 is the smallest 13-inch
laptop in the world¹ enabled by the world's first virtually borderless
InfinityEdge display. With up to 15 hours² of battery life, it helps
students to work all day without charging. Starting price: $799.99
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Venue
8 7000 Series - Dell's thinnest tablet at only
6mm, it is easily portable so students can take it from the dorm to
class to their internship with ease. It's the first tablet to offer
the Intel® RealSense™ Snapshot Depth Camera, a depth-mapping device
that enables users to capture and measure dimensions in photos without
ever picking up a ruler. Starting price: $349.00
Students and parents alike can protect their back-to-school investments
with Dell Premium Support,
Dell's newest service for consumer PCs and tablets that gives customers
proactive automated support for both hardware and software³. Available
in the United States and Canada, Dell is the first and only company to
combine proactive automated support with 24x7 access to expert
technicians, onsite service after remote diagnosis4 and support for both
hardware and software issues.
To learn more about how some of today's students are using technology to
bring their passions to life, visit Dell.com/backtoschool.
The 2015 lookbook features "The New Experts," a group of hand-picked
thinkers, doers, creators and makers that are using Dell devices to take
learning and sharing to a whole new level. Join "The New Experts"
conversations on Twitter (News - Alert), Instagram and YouTube
using #learnitshareit: Jennxpenn
(Content Creator), Isabella
Rose Taylor (Designer), Taylor
Wilson (Physicist), Jack
& Jack (Musicians) and Lilly
Singh (Comedian).
"Today, teens are using technology, both inside and outside of the
classroom, to become experts and redefine themselves," said Marissa
Tarleton, executive director, Consumer and Small Business Marketing,
Dell. "This year, Dell is offering some of our best products yet, packed
with the power of Windows 10, to get students excited about
back-to-school and help them to create, learn and share more than they
ever thought possible with their laptop or tablet."
Windows 10 Ready
Select Dell devices with the newest Windows
10 operating system are available now through pre-sale.
To ensure you get your new Windows 10 device first, purchase now and
Dell will start shipping your system on July 28 with free
next-business-day shipping. Additional Windows 10 configuration options
will be available on Dell.com, as well as from leading retailers such as
Best Buy (News - Alert) on July 29.
Windows 10 features customer-driven design enhancements including:
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Enhanced Touch-Screen Experience: Dell collaborated with
Microsoft (News - Alert) to maximize the touch-enabled functionality of their devices
and enhance the front of screen experience.
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Facial Recognition Sign-on: Dell is an early adopter of
Intel's RealSense 3D cameras allowing users to take advantage of
Windows Hello, a new feature in Windows 10 that provides instant
access to your devices through biometric authentication - using your
face, iris or fingerprint to unlock your devices - with technology
that is much safer than traditional passwords.
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Cutting Edge Audio: Waves
MaxxAudio offers superior audio features, including improved
performance for media playback, voice communications and automatic
speech recognition; folding Cortana into the experience will be done
seamlessly.
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Support Services: Innovative service and support options help
customers get up and running on Win 10 faster and keep their systems
healthy. The proactive, automated Dell Premium
Support for consumers and the proactive and predictive ProSupport
Plus for PCs and Tablets for commercial customers offer OS help
for Windows 10 and 24x7 online and phone priority access to expert
technicians.
Preparing Educators for Back-to-School
Dell
recently announced the new Dell
Teaching and Learning Academy for educators across the country to
ensure classroom technologies live up to the promise of fostering
collaborative and creative learning environments for all students. As
part of the Academy, educators can access a catalog of virtual
professional learning courses, which cover topics from basic
introduction to Windows or Chrome operating systems, next-generation
assessments, game-based learning to personalized and blended curriculum
development.
About Dell
Dell Inc. listens to customers and delivers innovative technology and
services that give them the power to do more. For more information,
visit www.dell.com.
About Dell World
Join us Oct. 20-22 at Dell World 2015,
Dell's flagship event bringing together technology and business
professionals to network, share ideas and help co-create a better
future. Learn more at www.dellworld.com
and follow #DellWorld on
Twitter.
¹ Based on June 2015 Principled Technologies Report sponsored by
Dell, "Comparison of 13 Inch Class Notebooks." For more information, see http://www.principledtechnologies.com/Dell/XPS_13_comparison_0715.pdf.
² Tested system equipped with 4GB memory, Intel HD 5500 graphics,
Intel Core i5 processor, 128GB SSD and FHD display. Based on
web-browsing battery run down test conducted by Dell labs in November
2014 with system brightness set to 150-nits (40%) and wireless on. For
more information about BrowsingBench, visit www.eembc.org.
Test results should be used only to compare one product with another and
are not a guarantee you will experience the same battery life. Battery
life may be significantly less than the test results and varies
depending on your product's configuration, software, usage, operating
conditions, power management settings and other factors. Maximum battery
life will decrease with time and use.
³ SupportAssist features are not available on Windows RT, Android (News - Alert) or
Chrome based products.
4 Onsite Service after Remote Diagnosis is determination by
online/phone technician of cause of issue; may involve customer access
to inside of system and multiple or extended sessions. If issue is
covered by Limited Hardware Warranty and not resolved remotely,
technician and/or part will be dispatched, usually in 1 or 2 business
days following completion of Remote Diagnosis. Onsite Service is
provided by Dell Marketing L.P. Availability varies. Other
conditions apply. For complete details about Onsite Service, see
dell.com/servicecontracts. Onsite service is not available on Chromebook
or Venue tablets, except the Venue 11 Pro.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150723005446/en/
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