[May 27, 2015]

Telmar Names Anna Fountas President of the Americas

Telmar, the pioneer in media planning software, has named Anna Fountas President of the Americas. An accomplished executive with uncommon experience across the advertising business, Fountas will lead Telmar's (News - Alert) sales and client service organization in the U.S., Canada and South America to further expand usage of its core media planning system as well as applications for emerging media and data integration. She will report to Global President Corey Panno, who had also managed the Americas since 2008. Panno is adding the title of Chief Growth Officer and will give more even focus to expanding the company's operations around the world.

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Anna Fountas, new President of the Americas at Telmar, the media planning software pioneer. (Photo: Business Wire)

The appointments are the latest in a series of moves aimed at expanding the scale, speed and utility of Telmar's industry-leading software platform, and increasing the analytical power advertisers get from it. Most recently, the company tapped longtime GfK MRI executive Paul Gold to lead strategic data operations. The company also introduced a powerful upgrade to its popular Keystone Cross Media App for iOS devices that brings full media planning power to analysis on the go.

"Our software provides the critical capability for the advertising industry at this pivotal time," said Stan Federman, Chairman & CEO of Telmar. "Advertising performance in the programmatic era depends on real-timesynthesis of audience data - the business we continue to pioneer. By fortifying our management team, we can speed the development of new applications and, most importantly, expand the usage of the system so advertisers continually improve their return on data."

Fountas has introduced media research standards and advanced the state of the art for providers as well as associations. As president of the Traffic Audit Bureau, Fountas helped modernize the out-of-home measurement system. As president for syndicated studies at Simmons, she helped create the strategy for Hispanic measurement services. Earlier, as svp/sales and marketing/advertiser/agency services at Arbitron, she led the team that developed the first PC-based ad expenditure application for advertising data. She also ran sales and marketing for the TNS AdScope service, research for the Digital Place-Based Advertising Association (DPAA), and media information services for ad agency Campbell-Ewald.

"Media planning software is more important than ever," said Fountas. "Every day advertisers get more options, complexity, data and urgency to contend with. Advertising depends utterly on targeting, and targeting relies increasingly on data synthesis. Nothing performs like Telmar. I'm excited to have the opportunity to extend Telmar's lead in performance and move the advertising business forward by increasing the number of planners with real-time capability."

As Global President of Telmar since 2012, Panno has unified the company's 12 operating offices serving clients in more than 100 countries and generated a 25% increase in system users. In his expanded role, he will focus on corporate strategy and service growth with his five regional managers, a group which now includes Fountas. This includes matching Telmar's system to the specific, dynamic needs of each country, and educating advertisers on the company's continuing innovations in MultiBasing^™ - integrating the growing number of databases needed to track and target audiences across media platforms.

"We're in a position to elevate advertising around the world," said Panno. "Myriad media channels necessitate an integrated, or total audience measurement, approach to planning. Our system facilitates this like nothing else, which is why we have such an extensive installed base. By increasing adoption of the core platform, system enhancements and applications, we can generate tremendous gains in operating performance for advertisers. "

About Telmar

Telmar provides strategic targeting and media planning solutions to advertisers, agencies, media, DSP SSP, DMP companies, and data suppliers. Its mission is to enable clients to better understand the transformation of media planning from media centric to audience centric and provide the advanced and understandable methodologies and tools to optimize the benefits and performance of advertising in this new environment. Over 25,000 users across 100 countries use Telmar systems to analyze thousands of consumer and media data sets to assess target markets, audience reach and frequency, and media performance. Data sets can be either syndicated data to which rightful access has been granted by the data supplier, or customers' own proprietary data. Telmar provides data integration services which supports Telmar's leading data integration technique: MultiBasing as well as custom fusion and ascription. Telmar systems are cloud based with applications available via desktop browsers and iOS mobile platforms. 2015 API web services are available for access to Telmar analytic engines to support customer custom needs.

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