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Monetate Unveils 2015 Product Roadmap; Announces New Solution for Powering Customer-Centric, Data-Driven MarketingPHILADELPHIA, May 20, 2015 /PRNewswire/ -- Monetate, the leading provider of multi-channel personalization to the world's best brands, today announced at its fifth annual Monetate Summit the launch of a new solution that fuels customer-centric, data-driven marketing. Now available, the Monetate Customer Intelligence Layer reveals valuable insights from big data. As a result, marketers can deliver personalized experiences by recognizing customers as they journey across devices and channels. In the fragmented commerce landscape, it has become increasingly difficult for brands to keep up with customers who move fluidly between screens – not to mention physical and digital shopping environments. The Monetate Customer Intelligence Layer empowers brands to conquer this challenge by identifying unique individuals over the sea of touchpoints. It interprets key attributes and critical behavioral signals buried in mountains of online and offline data to inform evidence-based marketing strategies. Leveraging these findings to create actionable customer profiles, the solution enables brands to easily determine the right people to market to, the types of personalized experiences to offer those individuals, and the most effective devices and channels for connecting with them. Putting the Customer at the Center of the Experience "Gaining a unified view of the customer is the holy grail of marketing. Traditionally, it has been very tough for brands to achieve this level of clarity and precision. Today, it's more accessible than ever before," said Lucinda Duncalfe, CEO, Monetate. "Whether people are shopping in-store or online, each of their actions should influence the next marketing decision. The innovative strides we've set forth in the Monetate Customer Intelligence Layer make all of this possible." The Monetate Customer Intelligence Layer offers the following capabilities:
"The Monetate Customer Intelligence Layer gives brands a competitive edge," continued Duncalfe. "It equips them with unprecedented understanding and opens new doors to a future filled with limitless marketing possibilities." In addition to the Customer Intelligence Layer, Monetate detailed several other aspects of its product roadmap including:
About Monetate Monetate is the global leader in multichannel personalization for the world's best brands. The Monetate platform is built for speed. It features an easy-to-use interface that allows marketers to create, test, and deploy customized real-time experiences across web, email, and mobile. With Monetate, marketing is transformed from a world of discrete one-size-fits-all campaigns to one of always-on, personalized experiences that optimize the lifetime value of each customer. Founded in 2008, Monetate influences billions of dollars in annual revenue for world-class brands like Macy's, QVC, Office Depot, Patagonia, Sur la Table, and The North Face. During Cyber Week 2014, Monetate influenced a third of all US e-commerce sales. Monetate is the industry leader, with more clients in the IR 500 than any other company. To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/monetate-unveils-2015-product-roadmap-announces-new-solution-for-powering-customer-centric-data-driven-marketing-300085525.html SOURCE Monetate |