[May 20, 2015] |
|
CashStar Kicks off Fifth Annual Client Conference with Focus on Driving Growth through Prepaid Commerce
Leading e-commerce, payments and marketing professionals will converge
at CashStar
Innovate 2015, CashStar's fifth annual client conference, being held
this week at the Ritz-Carlton Chicago. CashStar Innovate brings together
the community of CashStar clients and partners with industry experts to
explore strategies for driving faster growth through prepaid commerce in
a rapidly evolving retail environment. Sessions will demonstrate how
restaurant and retail brands can reimagine their gift card business
through innovative prepaid commerce strategies, new use cases and
transformative revenue-driving opportunities.
The two-day conference agenda will feature tracks on strategy and
staying ahead of industry trends, best practices to grow prepaid
commerce business and achieving results with prepaid technology
solutions, with additional keynote insights from a diverse set of
industry leaders:
-
Josh Belkin, senior director of global retail merchandising
at Hotels.com, will offer perspective on how millennials are
shaping the retail industry and how merchants can reach these
customers in "The New Kids on the Block Come of Age"
-
Ben Jackson, director of prepaid advisory service at Mercator, will
moderate a panel of executives from SEPHORA, Landry's, Inc., lululemon
athletica, inc., and Spafinder Wellness, Inc. titled "The New Paradigm
of Prepaid Commerce"
-
Mitch Joel, author, digital marketing expert and president of Mirum,
will share how marketers can successfully adapt to the changing
business landscape in his keynote session, "CTRL ALT DELETE: How to
Rebot Marketing"
-
Robert Clarkson, vice president and general manager of North
America large enterprise and retail solutions at PayPal (News - Alert), will
highlight how merchants can take full advantage of prepaid and mobile
payments in "The Intersection of Prepaid and Digital Payments"
-
Allison Smith, analyst from Forrester Research (News - Alert), will discuss
how retailers should reinvent their approach to omni-channel in
"Omni-channel Marketing in the Post-digital Age"
"Retailers have recognized that changes in technology and consumer
behavior make prepaid commerce and digital gifting a key part of their
strategies," said Jackson. "Platforms such as CashStar Commerce help
retailers tap into the potential offered by electronic and mobile
channels. CashStar Innovate creates a forum for leaders in marketing,
payments and e-commerce to discuss how prepaid commerce can
build omni-channel sales."
"We're looking forward to once again bringing our community of clients
and partners together to define the future of prepaid commerce," said
Ben Kaplan, CashStar's president and CEO. "This year, our agenda is
stacked with influential speakers from top retailers and payment
companies, who will share real-world success stories and ignite exciting
discussions on the role of digital gift cards and branded currency in
omni-channel marketing strategies."
Additional details on the agenda, which features over 30 speakers, can
be found here.
About CashStar CashStar, the industry-leading provider of
prepaid commerce solutions, enables the world's top retailers and
restaurants to grow and innovate in the rapidly evolving retail
environment. CashStar provides best-in-class capabilities,
revenue-optimizing risk management and a client success model based on
aligned growth, to optimize digital gifting and prepaid commerce
experiences. CashStar powers more than 300 leading brands worldwide
including Best Buy, Brookstone, Coach, Crate & Barrel, Dell (News - Alert), Dunkin'
Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco,
Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory,
The Home Depot and Williams-Sonoma.
To learn more, please visit www.cashstar.com,
follow @CashStar
or e-mail [email protected]
View source version on businesswire.com: http://www.businesswire.com/news/home/20150520005052/en/
[ Back To TMCnet.com's Homepage ]
|