[April 28, 2015]

Streaming Audio up 41% in Webcast Metrics' March 2015 Ranker

Triton Digital, a leading technology provider for the audio industry, today unveiled its monthly Ranker for March 2015, providing insights into listening trends measured by the Webcast Metrics® audience measurement platform. Listening in March 2015 continued to trend positive, with Average Active Sessions (AAS) up by more than 41 percent compared to March 2014. Mobile listening also rose steadily, representing 73.7 percent of all audio streaming during the month.

"Mobile listening is a huge contributor to online growth this year," said Rob Favre, General Manager and Chief Compliance Officer, Webcast Metrics. "We continue to see desktop listening decline, with a 5.7% drop in the first quarter of this year as compared to Q1 of 2014."

Key findings from the March 2015 Ranker include:

• Total listening for clients measured in March 2015 showed 4,260,886 AAS during the Domestic Monday-Friday 6:00AM-8:00PM (M-F 6A-8P) daypart, and 3,603,593 AAS during the Domestc Monday-Sunday 6:00AM-Midnight (M-Su 6A-Mid) daypart.
  • Compared to March 2014, AAS within the Domestic U.S. grew by 40.8 percent (M-F 6A-8P) and 45.8 percent (M-Su 6A-Mid).
• Mobile listening continued its gradual upward trend, representing 73.7 percent (M-F 6A-8P) of total listening in March 2015, compared to 26.3 percent on desktop.
• During the M-F 6A-8P daypart, 37 percent of listening took place on an iOS device, followed by Android (News - Alert) (31 percent), Google Chrome (8 percent), and Flash Player (9 percent).
• Of the top 20 markets, Denver showed the largest listening gain with a 13.6 percent increase in AAS (M-F 6A-8P), followed by Philadelphia (9.7 percent), Salt Lake City (8.8 percent), Detroit (8.2 percent) and Tampa (8 percent).

Triton Digital's Monthly Ranker is a listing of its top 20 clients' digital audio stations and networks measured by the Media Rating Council (MRC) accredited Webcast Metrics® audience measurement platform. Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Unlike other measurement solutions, Triton's Webcast Metrics information is based on census data, rather than consumer surveys, providing the most accurate information.

About Triton Digital

Triton Digital's® (http://www.tritondigital.com/) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company's innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.

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