Galvanized Announces Sweat This, Not That! "30-Day Fit Moves Challenge" Presented By Degree® Deodorant For Apple Watch And iPhone

NEW YORK, April 24, 2015 /PRNewswire/ -- Galvanized, LLC today announced the launch of the Apple Watch and iPhone fitness application Sweat This, Not That! "30-Day Fit Moves Challenge" presented by Degree® deodorant. Now available in the iTunes app store as a free download, the new mobile application is targeted to help users look better and get stronger and more fit than ever with a customized 30-day training experience.

The "30-Day Fit Moves Challenge" presented by Degree® deodorant was developed specifically to leverage the revolutionary new technologies and interface of the Apple Watch and will take advantage of the lightweight and highly personalized challenge experience to help users:

• LOSE WEIGHT AND BUILD MUSCLE: Led by David Zinczenko (Zero Belly Diet, The Abs Diet, Eat This, Not That!), the team at Sweat This, Not That! crafted quick but targeted exercises that work arms and shoulders, core and legs, increasing the burn as the month goes on.
• PERSONALIZE YOUR FITNESS PROGRAM: A 3-minute fitness test determines the level for each area of focus, which users can easily adjust to meet their goals.
• CUSTOMIZE TIMES: Users choose when they want to do each workout—and can even hit the "snooze" button to do it 15 minutes later.
• GET MOTIVATED DAILY: Each afternoon, users will get a Degree® Daily Tip that helps them work out smarter, so they can keep pushing all month long.
• ACHIEVE YOUR FITNESS GOALS: Successfully completing each challenge earns users a badge, which they can share with friends and family. Once a user has completed all 30 days, they gets a Degree® congratulatory badge to share and brag about on their social networks.

Each day for the 30 days, the user receives a challenge that guides you through a targeted workout. The exercises, brought to life on the screen of the Apple Watch and iPhone apps, increase in difficulty over time. No equipment is required. And each takes less than 5 minutes a day.

"The 30-Day Fit Moves Challenge presented by Degree® deodorant is another way that Galvanized is empowering people to look, feel and live healthier lives," said Galvanized CEO and Founder David Zinczenko. "We're excited to add the Apple Watch to te myriad ways we are delivering high-quality, life-altering content. And we're thrilled to introduce Sweat This, Not That! and build on the extraordinary momentum around the Eat This, Not That! franchise."

The Sweat This, Not That! "30-Day Fit Moves Challenge" launches with Degree® deodorant as the premiere sponsor – the brand with patent MOTIONSENSE® technology that activates on the slightest body movements and provides superior protection against odor and wetness.

"Wearable technology is changing the game for brands looking to create a meaningful connection with its audience," says Matthew McCarthy, Senior Director of Deodorants and Men's Grooming, Unilever North America. "Degree® is on the forefront of this technology with the exciting partnership with Sweat This, Not That! and we hope to inspire people to get moving, stay active and increase their personal health."

About Galvanized
Galvanized empowers people to look, feel and live healthier through life-altering health, fitness and nutrition content. We have created some of the best-selling and most widely recognized health and wellness brands in the world, including Eat This, Not That! and Zero Belly Diet. Galvanized works with some of the world's leading media companies including William Morris Endeavor, ABC News, Random House, Bonnier Corporation, Meredith Corporation, Yahoo!, MSN, and American Media, Inc. to create, manage, and develop media properties. Through its brands and dynamic partnerships, Galvanized reaches more than 45 million people across multiple platforms including online, social media, books, magazines, apps, and television.

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline.  All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating approximately $8.5 billion in sales in 2014.

Unilever's Sustainable Living Plan (USLP) aims to double the size of its business, while reducing its overall environmental footprint and increasing positive social impact. The USLP is Unilever's strategic response to the challenges businesses face operating in an uncertain and volatile world. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever ranked number one in its sector on the 2014 Dow Jones Sustainability Index.

All of Unilever's global factory network, as well as its US non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.

For more information on Unilever US and its brands visit: www.unileverusa.com

To connect with Unilever US via Facebook visit: www.facebook.com/unileverusa

To connect with Unilever US via Twitter follow: @unileverusa

To learn more about taking small actions that can make a big difference visit: https://www.projectsunlight.us

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SOURCE Galvanized, LLC.

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