[April 22, 2015]

IRI Adds New Capabilities to Its Breakthrough Liquid Data™ Real-time Platform

Information Resources, Inc. (IRI), a global leader in innovative solutions and services for consumer, retail and over-the-counter health care companies, announced today significant new capabilities that will enable consumer packaged goods (CPG) manufacturers and retailers to further leverage the capabilities of IRI's Liquid Data^™ (ILD) platform and generate actionable insights that will lead to more rapid, sustained growth.

"ILD is the world's leading consumer insights technology platform in virtually every way," said Andrew Appel, president and chief executive officer, IRI. "And our latest enhancements surface an unprecedented volume of insights to our customers in real time-it wasn't long ago that similar discovery took weeks. Our goal of providing unparalleled views of shopper behavior, coupled with the tools to most effectively segment, target and activate them, continually drives our technology investments."

IRI's new state-of-the-art solutions that help manufacturers and retailers better leverage the capabilities of ILD include:

• ILD Private Cloud^™: Brings the power of ILD into a manufacturer's or retailer's data center, combining sensitive and proprietary corporate data with IRI's integrated data assets and third-party and publicly available data sources, all housed behind the customer's firewall.
• Unify (News - Alert)^™ Advanced Visualization: Offers a sinle access point for any IRI solution and now includes advanced visualization capabilities designed to meet the unique needs of manufacturers and retailers. Unify is specifically designed to drastically reduce time to insights through a simple user experience that requires minimal investment in training. New, interactive dashboards provide launching points for deeper analyses, with rich and highly immersive data visualization tools providing intuitive access to more granular insights. These new, modular tools include:
  
  
  
  
  
  
  • SmartTiles: Unique insights discovery tool that combines key metric monitoring with powerful longitudinal reporting capabilities
  • GeoMaps: Interactive mapping capability that can be used to uncover insights in both standard geographic regions or client-defined sales and marketing venues
  • FlipHeat: Takes the power of traditional heat map reporting to the next level through its automated summarization capabilities, eliminating the need to sift through pages of data to gather information on measure distributions

About the IRI Partner Ecosystem:

IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as The Boston Consulting Group, comScore (News - Alert), Datalogix (an Oracle company), Experian, GfK, Intage, Ipsos, Kantar, MaxPoint, MasterCard (News - Alert) Advisors, Millward Brown Digital, Oracle Data Cloud, Rentrak, SPINS, Univision and others.

About IRI:

IRI is a leader in delivering powerful market, consumer and media exposure information, predictive analytics and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter health care industries by pinpointing what matters and illuminating how it can impact their businesses. Move your business forward at www.iriworldwide.com.

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