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Immersion Broadens the TouchSense® Experience with Demonstrations at Mobile World Congress
[March 04, 2015]

Immersion Broadens the TouchSense® Experience with Demonstrations at Mobile World Congress


This week at Mobile World Congress (News - Alert) 2015 in Barcelona, Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor of touch feedback technology, is unveiling new tactile experiences designed with TouchSense® Technology. Through demonstrations of innovative real-world applications of tactile effects in mobile video, games, advertising, wearables, and smart phones, Immersion is introducing the mobile ecosystem to an array of higher quality, richer experiences enhanced with haptic technology. This showcase, located in App Planet, Hall 8.1, Stand 8.1G41, at the Fira Gran Via, includes a wearable demonstration using the company's recently announced Instinctive Alerts Framework and TouchSense Core Solution for Wearables.

"We expect to see a lot of news around wearables this year at Mobile World Congress 2015. We're eager to show our customers how TouchSense Solutions can create more intuitive and valuable user experiences, in both wearables and mobile," said Dennis Sheehan, senior vice president of marketing at Immersion. "Many of our customers are focused on creating a premium experience that connects with the consumer. Because touch technology creates a tangible and personal connection, TouchSense Solutions can play a significant role in defining a high quality and compelling user experience."

Immersion's TouchSense Technology enables device manufacturers and content creators to add the sense of touch to their digital experiences, extending the value of their products and brand, and creating a deeper engagement with consumers. Specifically, the TouchSense Engage™ and TouchSense Core™ solutions provide content publishers and OEMs, respectively, with software, tools and resources to help them design and quickly launch new tactile experiences to market. While at Mobile World Congress 2015, visitors to the Immersion's booth will experience:

  • New tactile use cases for wearables built to enhance the device brand, aesthetics and communications. Examples include adding a mechanical feel to watch faces; tactile stickers for fun messaging; and creating a sense of connction through remote touch etching.
  • Tactile mobile UX applications created for greater utility as well as to provide users with premium feel to essential OEM applications - compass, voice memos, radio, camera, lock screen and user interface themes.
  • New examples of tactile video, games and advertising that increase brand sentiment and entertainment value.
  • Future use cases for haptics technology that extend into the digital living room and digital consumer lifestyle.



For an overview into Immersion's showcase at Mobile World Congress, visit http://touchsense.com/2015-mobile-world-congress. Hear from Immersion executives and watch video from the show floor by subscribing to https://www.youtube.com/user/ImmersionCorporation.

About Immersion (www.immersion.com)


Founded in 1993, Immersion (NASDAQ:IMMR) is the leading innovator in haptic technology; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by reducing distractions while driving; provide realistic touch feedback when performing robotic medical procedures and training simulations; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile phone, automotive, gaming, medical, and consumer electronics products from world-class companies. With over 1,900 issued or pending patents in the U.S., China and other countries, Immersion helps bring the digital universe to life. Hear what we have to say at blog.immersion.com.

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding the benefits of Immersion's TouchSense solutions.

Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts by Immersion and its licensees; delay in or failure to achieve adoption of Immersion's TouchSense solutions; unanticipated difficulties and challenges encountered in implementation efforts by Immersion's licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and lack of market demand for Immersion's technologies. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-K, which is on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

Immersion, the Immersion logo, TouchSense, TouchSense Engage, and TouchSense Core are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

(IMMR - C)


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