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Splice Machine Partnership with SyncDev, Inc. Results in Early Customer AcquisitionSANTA BARBARA, Calif., Feb. 26, 2015 /PRNewswire/ -- SyncDev, Inc., a company that coaches cross-functional teams to develop customers and products simultaneously, announced today that its customer, Splice Machine, provider of the only Hadoop RDBMS (Relational Database Management System), launched its first product with customers identified through the SyncDev sell-design-build process. Through a proven, methodical, intensely interpersonal, customer-facing, tools-based, program, SyncDev helps technology companies determine and sculpt their minimum viable product (MVP) to important customers as they design it. The engagement process builds a virtual backlog of customer purchase interest that accelerates revenue growth once the MVP ships. "Splice Machine was the perfect candidate for the SyncDev sell-design-build process," said SyncDev president, Frank Robinson. "As a company claiming to have a better solution to data storage than that of a multi-billion dollar company, it's vital to uncover the exact product prospective buyers ant and the business and sales model to go with it." "Early on, SyncDev revealed that we were talking to the wrong audience," stated Splice Machine CEO, Monte Zweben. "By 'pitching' to prospects' decision making teams, instead of just interviewing users, we got to the right people with the right dialogue. SyncDev helped us exceed our initial sales backlog goal and identify our first customer, Harte Hanks." Splice Machine, which launched its version 1.0 of the only Hadoop RDBMS on November 19, 2014, continues to actively work sales leads that resulted from the SyncDev pre-launch engagement. About SyncDev About Splice Machine To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/splice-machine-partnership-with-syncdev-inc-results-in-early-customer-acquisition-300041715.html SOURCE SyncDev, Inc. |