[January 23, 2015]

Smaato Honored as "Startup and Innovation Award" Winner

Smaato, the leading global mobile Real-Time Bidding (RTB) Ad Exchange (SMX) and Sell Side Platform, and the creator of the Smaato (News - Alert) Publisher Platform (SPX), a free, full-featured publisher ad server, today announced its selection by the German American Business Association (GABA) as a "Startup and Innovation Award" winner. Smaato is a privately held company founded in 2005. Its global headquarters are in San Francisco, California, and its European office in Hamburg, Germany.

GABA, an organization that helps connect German-American business professionals and fosters transatlantic relationships, will be presenting awards for the first time to two German startups that have had significant impact on German-American business. The winners will be honored at the GABA Gala 2015 being held today (Friday, January 23, 2015) at the City Club of San Francisco in the presece of the German Consul General Stefan Schlüter. The Lifetime Achievement Award will be presented to SAP (News - Alert) Founder Prof. Dr. h.c.mult. Hasso Plattner.

"Smaato is an excellent example of how German companies can be successful in California with dedication, innovation and great German engineering," said Caroline Raynaud, Executive Director of GABA.

"We are very proud of our successful combination of Silicon Valley Innovation, German Engineering and Global Vision that has made Smaato the Leading Global Mobile RTB Ad Exchange; we are honored that GABA recognized our work through this prestigious award," said Ragnar Kruse, Co-Founder & CEO of Smaato.

"We are honored to be chosen as one of the 'Start Up and Innovation Award' Winners," said Petra Vorsteher, Co-Founder and CAO of Smaato. "We value GABA's platform and activities to promote transatlantic business for its members."

Details about the GABA award and gala are available at: http://www.gabagala.org/awards.php

About Smaato

Smaato is the leading global mobile RTB ad exchange (SMX) helping mobile app developers and publishers increase ad revenues worldwide. As an industry pioneer and leader, Smaato operates the leading mobile RTB ad exchange and Supply Side Platform across 80,000+ mobile app developers and mobile publishers. On the demand side, Smaato globally connects 340+ Demand Partners (100+ Ad Networks and 240+ Demand Side Platforms and Trading Desks).

Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Mobile Entertainment Forum (MEF), Singapore Infocomm Industry (SITF (News - Alert)), Singapore IT Federation and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2014, 2013, 2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2014, 2013, 2012 & 2011) and was named a "company to watch in 2010" by Financial Analyst Company GP Bullhound.

Smaato's global headquarters are in San Francisco, California. The privately held company was founded in 2005 by an experienced international management team. Smaato's European office is in Hamburg, Germany. The APAC office is in Singapore.

Learn more at www.smaato.com, and follow us on Twitter (News - Alert) @Smaato and on Facebook.com/Smaato.

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