[January 16, 2015] |
|
Research and Markets: Mobile Metrics: Global Consumer Approaches to Mobile Gadget and Phone Insurance and Extended Warranties
Research and Markets (http://www.researchandmarkets.com/research/mv76t9/mobile_metrics)
has announced the addition of the "Mobile
Metrics: Consumer Approaches to Mobile Gadget and Phone Insurance and
Extended Warranties in Selected Global Markets" report to their
offering.
'Mobile Metrics (News - Alert): Consumer Approaches to Mobile Gadget and Phone
Insurance and Extended Warranties in Selected Global Markets' offers
detailed and unique insights into the behaviour of consumers in eight
countries in the context of insurance and extended warranties for both
mobile gadgets and phones.
Based on a primary survey of over 9,000 consumers in Australia, Canada,
France, Germany, Italy, Spain, the UK and the US, the research provides
valuable data describing the extent to which they acquire insurance or
extended warranty cover for mobile gadgets and phones plus how take-up
rates vary according to a series of key variables.
By type of cover (i.e. stand-alone or packaged with a banking product r
household insurance)
-
By age group and annual household income bracket;
-
By retailer from which the mobile gadget was acquired (e.g. Amazon,
Media Markt / Saturn)
-
By mobile gadget manufacturer (e.g. Apple, Samsung (News - Alert));
-
By mobile gadget purchase interface (i.e. in a shop or remotely).
For mobile phones, these are:
-
By type of cover (i.e. stand-alone or packaged with a banking product
or household insurance);
-
By age group and annual household income bracket;
-
By type of subscription (i.e. post-paid or prepaid);
-
By type of phone (basic phone or smartphone);
-
By mobile network operator (e.g. T-Mobile (News - Alert), Vodafone)
-
By retailer from which the mobile phone was acquired (e.g. mobile
operator's own shop, another shop)
-
By mobile phone manufacturer (e.g. Apple (News - Alert), Samsung).
You may be able to use this report in one or more of the following ways:
-
Benchmark your organisation's performance in mobile gadget or phone
insurance and extended warranties: are your cross-selling rates in
line with the market averages for Germany described in this study?
-
Appreciate the potential for increasing the penetration of policies
that incorporate cover for accidental damage, loss or theft: what is
your organisation's experience?
-
Evaluate the opportunities for distributing mobile gadget and phone
cover in Germany through channels other than manufacturers, retailers
and mobile network operators: to what extent will owners of mobile
devices buy through these means?
-
Assess the prospects for retrospective marketing and re-solicitation
programs: how many mobile device owners buy insurance or extended
warranty cover after acquiring the underlying device and how long do
they wait?
-
Understand claims experience for mobile phone and gadget cover in
Germany and what this might mean for the way in which your
organisation underwrites or distributes this type of policy.
For more information visit http://www.researchandmarkets.com/research/mv76t9/mobile_metrics
[ Back To TMCnet.com's Homepage ]
|