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Visual IQ's Shane McAndrew to Explore Multi-Channel Marketing Attribution Best Practices at the DAA Chicago SymposiumVisual IQ, the leading cross channel marketing attribution software provider, today announced that Shane McAndrew, vice president of global client services, will address marketers during the Digital Analytics Association (DAA) Chicago Symposium on December 10. McAndrew will join other advanced analytics experts for a highly anticipated panel, "Driving Marketing ROI: Multichannel Attribution," which will shed light on ways marketers can leverage data more effectively to improve performance and deliver relevant cross channel experiences. What: During the session, panelists will explore how marketers can use attribution measurement to connect the multitude of touchpoints throughout a consumer's journey to a conversion, and ultimately deliver personalized, contextually relevant messages and offers. As the global client services leader for Visual IQ, McAndrew is extremely tuned in to the challenges that marketers face, and will offer strategic insight and advice on how marketers can apply advanced attribution to harness their data and form closer relationships with each potential customer. Why: Today's marketers understand that the average consumer interacts with various marketing channels and devices on their journey to a conversion. Understanding the influence and synergy between these channels, however, is incredibly challenging. This is where marketing attribution, the art and science of calculating how different channels and touchpoints ultimately lead to a conversion event, comes into play. Using real-world examples, this session will provide marketers with the insight they need to better reach potential customers and maximize marketing spend across all channels - online and offline.
When: Wednesday, December 10 at 4:00 - 5:15 p.m. CT Where: The DAA helps organizations overcome the challenges of data acquisition, exploration, deduction and application. This year's DAA Chicago Symposium, "Get It Together: Converging Online and Offline Data to Drive Business Results," will explore the role advanced analytics plays in leveraging online and offline data to boost the ROI of marketing dollars. The event is taking place at the Mid-America Club on East Randolph Drive in downtown Chicago. To see the full agenda or sign up, please visit the event website. About Visual IQ Visual IQ produces the world's most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS (News - Alert)-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies' marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix - both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement. Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Most Influential Agency/Vendor category of the 2013 and 2014 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association. Visual IQ can be reached at [email protected] or by visiting www.visualiq.com.
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