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Research and Markets: Investing In Wearables for Financial Services - Why Now? - New Report Featuring Barclays, U.S. Bank, Wells Fargo, Fiserv, and PayPalDUBLIN --(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/9pc43z/investing_in) has announced the addition of Javelin Strategy & Research's new report "Investing In Wearables for Financial Services - Why Now?" to their offering. Notable financial institutions, technology vendors, and app developers such as Barclays, U.S. Bank, Wells Fargo, Fiserv, and PayPal (News - Alert) are scrambling to demonstrate that wearables such as Google Glass and smartwatches can deliver financial alerts, serve up relevant marketing offers, pay for goods and services, and give consumers greater digital control over their finances. Applying the logic behind Javelin's Customer-Driven Architecture, this report examines current wearables experiments such as Google Glass, smartwatches, and fitness bands; how wearable technology is likely to evolve and why; and five conditions that must be true for wearables to become pervasive. The report also lays out how consumer demand and FI investment in wearables will unfold in three phases, outlines he short- and long-term return on investment (ROI) for wearable investments, and prescribes ways financial services innovators can invest now to lead the way with smartwatches, experiments with Glass, and game-changing wearables of the future that deliver hands-free, voice-activated control. Primary Questions
Key Topics Covered: 1. Overview 2. Executive Summary and Recommendations 3. Why You'll Want Wearables One Day, Too 4. Why the Evolution of Wearables Matters Now 5. Five Conditions Necessary for Wearables to Become Pervasive 6. Where Wearables Will Establish Beachheads First 7. Where Financial Services Fit In 8. Appendix 9. Endnotes 10. Methodology 11. Related Research 12. Companies Mentioned
For more information visit http://www.researchandmarkets.com/research/9pc43z/investing_in Source (News - Alert): Javelin Strategy & Research
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