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Mister Donut Boosts Customer Engagement with Orange World Mobile Loyalty from MozidoAUSTIN, Texas --(Business Wire)-- Mozido, a global leader in mobile financial services, retail and loyalty, today announced the company has rolled out an initial mobile loyalty pilot program with El Salvador QSR franchise, Mister Donut. With 32 locations throughout the country, Mister Donut serves as more than just a local donut shop, but a culinary hub for the community that offers a full range of food services, from breakfast to lunch and dinner. Mister Donut initially rolled out the mobile loyalty initiative, Orange (News - Alert) World, with Mozido to seven of its restaurants in order to gain better insight into their customers' behavior and encourage repeat business through a program that was easy to use. In order to determine the best mobile loyalty service for their customers, Mozido gathered in-depth market research on Mister Donut's customers' habits. With key insights, such as the frequency of restaurant visits, peak visit times and days, payment methods, actual dollar amount spent per customer in a period of time, and table and order sizes, Mozido was able to create a tailored mobile loyalty solution that organically fit into existing customer behavior. With its plans to roll out the Mozido mobile loyalty program to all of its restaurants by January 2015, Mister Donut will improve its customer experience by:
After just 30 days of launching the initial pilot program, seven Mister Donut restaurant locations and over 3,200 customers are live on the mobile loyalty program. The restaurant is acquiring customers at an average accrual rate of more than 500 per week and is expected to grow daily. "Mister Donut has been committed since day one to building a mobile loyalty program that is exciting and beneficial to their customers," said Manuel Contag, Latam Business Development Head. "The success we've seen so far is due to a combination of Mister Donut's enthusiasm and Mozido's commitment to empower brands and organizations by providing mobile financial services that match our customers' unique businesses." About Mozido Mozido's mobile payments platform includes mobile financial services, loyalty programs, and mobile offers for business and retail. Through its white-label, cloud-based platform MoTEAF, Mozido serves people around the world who choose to manage their money using their mobile phone rather than relying on traditional financial institutions. Mozido's MoTEAF platform is highly interoperable, works with virtually any wireless carrier or mobile device, and integrates easily with products from other vendors. For more information, visit us at www.mozido.com. Follow us on Twitter (News - Alert): @MozidoGlobal
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