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Major News Events Show Impact on Top 20 Streaming Audio Markets in Triton Digital's August 2014 RankerLOS ANGELES --(Business Wire)-- Triton Digital, a leading technology provider for the audio industry, today unveiled its monthly Ranker for August 2014, revealing the month's 20 top streaming audio providers, as well as insights into listening trends. Overall listening showed steady growth in August 2014, up by more than 14% compared to August 2013. August also brought increases in the top 20 markets, particularly Phoenix and St. Louis, which may be attributed to severe weather and news events. "Radio has long been a go-to news source for consumers, and it now appears that news events' impact on listening is extending to streaming as well," said Rob Favre, CCO/GM Measurement & Analytics at Triton Digital. "More and more, people are tuning in to local or hometown stations from around the country, so it's interesting to see how major news events may be showing their effects on digital streaming of local market stations." Key findings of the August 2014 Ranker include:
Triton Digital's monthly Ranker is a listing of the top-performing digital audio stations and networks measured by the Media Rating Council (MRC) accredited Webcast Metrics® audience measurement platform. Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Unlike other measurement solutions, Triton's Webcast Metrics' information is based on census data, rather than consumer surveys, providing the most accurate information. About Triton Digital Triton Digital's® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company's innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
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