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At The Market Research Event, GfK Will Share Insights on Brand Relationships, Activating Segmentations, User Experience
[October 16, 2014]

At The Market Research Event, GfK Will Share Insights on Brand Relationships, Activating Segmentations, User Experience


NEW YORK --(Business Wire)--

At this year's The Market Research Event (TMRE), senior GfK thought leaders will highlight the importance of relationships between brands and consumers, the user experience of online video, and new methods for bringing segmentations alive within an organization.

The conference, whose theme is "Catalyst for Impact: Connecting the Best in Insights from Around the World," will take place October 20th to 22nd in Boca Raton, Florida. TMRE is the premiere annual gathering of marketing and market research professionals, attracting over 1,300 insights executives from a variety of industries and disciplines.

GfK will take part in the following presentations at TMRE:

Monday, October 20 at 2:30PM

"The Culture Shift of Segmentation"

Rob Barrish (SVP, Technology, GfK) and LeAnn DeHoff (Senior Manager, Consumer Insights and Competitive Intel (News - Alert), ADT Security Services)

The greatest challenge with segmentation is making it actionable. Learn how to plan and execute a segmentation program that is widely embraced by your organization.

Click here to watc GfK's Barrish talking about the connected home.



Monday, October 20 at 3:45PM

"Relational Brand Intelligence: A New Approach to Understanding Your Brand"


John Wittenbraker (Global Director of Innovation, Brand and Customer Experience, GfK)

Traditional approaches to brand management and tracking can provide a limited view of brand dynamics. GfK will discuss the power of relational intelligence and show how business growth comes from optimizing a portfolio of consumer-brand relationships.

Click here to watch GfK's Wittenbraker and Helen Zeitoun describing a new model of brand success.

Tuesday, October 21 at 1:45PM

"Ethnography in 100 Households: A Multi-modal Communication Tool to Facilitate Co-Discovery and Large-Scale Data Collection"

Dan Delaney (User Experience, GfK) and Bryon Schafer (SVP, Warner Bros. Television Group and Digital Committee Chair, Council for Research Excellence)

The Council for Research Excellence partnered with GfK to understand the impacts and viewing behavior of Internet technology and video platform proliferation. The study enlists an ethnographic method based on participant observation and co-discovery.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK's long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

For more information, please visit www.GfK.com/us or follow GfK on Twitter (News - Alert): https://twitter.com/GfK_en


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