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Dell Partners Rank Network Security, Mobile Security and Cloud Security as Top Threats Facing Customers in a Recent Dell Partner Survey
[October 13, 2014]

Dell Partners Rank Network Security, Mobile Security and Cloud Security as Top Threats Facing Customers in a Recent Dell Partner Survey


ROUND ROCK, Texas --(Business Wire)--

Today, Dell announced its partners rank of Network Security, Mobile Security, and Cloud Security as top threats facing customers. The announcement was related to a recent Dell (News - Alert) survey of 120 randomly selected Dell channel partners who are attending the first Dell Security Peak Performance Conference in Orlando, Florida running Oct. 12 through 15. A sell-out crowd of nearly 600 channel partners from North America, Latin America, and Europe are attending the conference to learn about Dell Security solutions and vital industry trends, and requirements in breakout sessions, technical deep dives and demonstrations held over a three-day period. The Peak Performance conference is co-sponsored by Dell distributor partners Ingram Micro, Securematics, and Tech Data and marks the return of the former SonicWALL's (News - Alert) lauded event, held over more than a decade.

During today's keynotes at the conference, Dell shared the results of the survey, which underscored strong customer demand for security solutions:

  • 51 percent of partners reported hearing from their customers that network security and UTM is the leading cause of concern for next year.
  • Partners pointed to network security and UTM (77 percent of respondents), mobile security (61 percent), and cloud security (39 percent) as the top three concerns they are hearing from customers.
  • When asked about the top two threats of concern to their customers, Bring Your Own Device (BYOD) led (59 percent), followed by Compliance (52 percent) and Advanced Persistent Threats (52 percent).

The survey results also validated Dell's approach to engaging with channel partners in delivering security solutions:

  • 82 percent of partners ranked profitability as one of the three most important elements in creating a successful partner program in security.
  • 72 percent of partners ranked training by vendors - in keeping with the Dell Security Peak Performance Conference - as one of the three most important elements of creating a partner program in security. Dell also recently announced a 102 percent increase in software course completions by partners to date in FY2015, 40 percent of which were on data protection and 27 percent on security.
  • 50 percent of partners ranked rebates and special offers as one of three most important elements to creating a partner program in security.
  • 63 percent of partners said it is very important or important that they offer their customers network security, mobile security, and identity and access management from a single vendor - validating Dell's strategy.
  • Only 7 percent of partners said it was not important to offer all security solutions from the same vendor.



Dell also announced a 50 percent instant rebate for multiple SKUs in the SonicWALL TZ and NSA series available Oct. 13 through Oct. 17, 2014. This instant rebate will be made available through key distributors Ingram Micro (News - Alert), Securematics, and Tech Data. For more information on the rebate, Dell channel partners should contact their authorized North American Dell SonicWALL distributor for pricing and promotion information, or call 888-557-6642 and select option 2 at the prompt to speak with a Dell SonicWALL channel sales manager.

"The market for network security solutions is growing, and Dell is committed to helping partners grow - and growing Dell with it," said Marvin Blough, vice president of channels and alliances, Dell Software Group, speaking about the upcoming conference. "Dell has the longevity, credibility, brand, and resources to support partners' businesses in network security over the long haul. Dell's investment in this in-depth training for our partners at the Dell Security Peak Performance Conference, coupled with this latest offer of rebates for key SonicWALL solutions, underscores our commitment to ensure our partners exceed their customers' expectations to protect their networks and build profitability at the same time."


Dell's security strategy and solutions recently garnered industry recognition, including:

In discussing the report, Michael Suby, Stratecast's vice president of research at Frost & Sullivan, said, "For too many businesses their security defenses constitute a variety of technologies from several vendors and an assortment of personnel, procedures, and processes. Although the purchase decision for each technology and vendor were initially well founded, the incremental and at times independent layering effect is a growing weight on advancing security and business objectives. IT security professionals must tear down their silos in order to maximize security and strengthen risk management."

Dell World

Join us Nov. 4-6 at Dell World 2014, Dell's premier customer event exploring how technology solutions and services provide organizations a better way to accelerate businesses' ability to innovate. Learn more at www.dellworld.com and follow #DellWorld on Twitter (News - Alert).

About Dell

Dell Inc. listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.

Dell, PowerEdge, EqualLogic, Cloud Dedicated Service, Cloud on Demand, Dell Networking, ProSupport and PowerVault, are trademarks of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.

[1] Gartner, Magic Quadrant for Unified Threat Management, Jeremy D'Hoinne, Adam Hils, Greg Young, August 7, 2014. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


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