[September 19, 2014]

Research and Markets: State of the European Market for Big Data in Retail

Research and Markets (http://www.researchandmarkets.com/research/dlvq3n/big_data_in_retail) has announced the addition of the "Big Data in Retail" report to their offering.

Large volumes of unstructured and structured data from a variety of sources contain valuable insights about customer behavior, which has the ability to contribute to the growth of retail businesses. There is tremendous growth potential in European market, which is a mix of growing and nascent market. This report will introduce the big data opportunity in the etail industry in Europe, casting light on the opportunities for applications in this ever-expanding industry. It will provide an overview of the big data value chain, the competitive landscape, the trends driving the uptake of big data analytic among retailers, and the growth challenges in this market.

Big Data in the retail market includes a wide range of services such as hardware (server storage) and software providers (processing and analytics). This research service will focus on the market for analytics services. Though this market is global in nature, rates of adoption differ from one region to another. Additionally, some of the opportunities and challenges may have more impact in one region than another. This report will highlight these differentiating factors, providing an overview of the state of the market in Europe.

Key Topics Covered:

1. Executive Summary

2. Methodology

3. Fundamentals

4. Big Data AnalyticsValue Chain

5. State of the European Market for Big Data in Retail

6. Applying Big Data in Retail

7. Trends & Opportunities

8. Challenges

9. Outlook

For more information visit http://www.researchandmarkets.com/research/dlvq3n/big_data_in_retail

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