[September 19, 2014]

Apple Pay & HCE: Hot Debate at NFC World Congress 2014

Next week, NFC World Congress 2014 will explore the impact of Apple Pay on the m-payment ecosystems and how it connects with Cloud-based approaches. After three editions in the expectation of Apple's move toward NFC, the iPhone 6 launch comes in a perfect time. Along its Plenary Opening and several focus sessions, the Congress will dedicate a full 2-day stream to decrypt the key stakes:
- Why Apple is entering the NFC m-payment market and how its approach compares with similar achievements in the world?
- Pros and cons of the different m-payment services technologies: HCE, SE/SIM-based, tokenisation... that will be soon be deployed massively,
- How to best leverage the complementarities between NFC, Beacons/BLE, QR Code... in order to optimize the customer experience.

This is one part of the final agenda featuring over 75 speakers: see the online program and speakers list:

?Conference agenda available at: www.nfcworldcongress.com/program

?Speakers list available at: www.nfcworldcongress.com/speakers

See below the focus sessions and panel debates to outline the future of proximity payment and m-wallets:

- IMPACT OF APPLE AND HCE FOR THE M-PAYMENT ECOSYSTEMS: What are the stakes and impact of HCE on the ecosystem and the future of digital payment? Can the move to cloud-based payment services reshuffle the m-payment ecosystem built on schemes, banks and e-merchants? How will Apple affect the m-payment landscape? With:
- Patrick Gauthier, General Manager, Emerging Retail Services, Paypal
- Chris Kangas, Head of Contactless Payments for Europe, MasterCard
- Jeremy Nicholds, Executive Director for Mobile, VISA
- Koichi Tagawa, Chairman, NFC Forum

HOW TO BOOST CONSUMERS & MERCHANTS ADOPTION AT THE PoS? What are the technologies that will truly change the shopping experience? Which shopping use cases to ensure proximity payment take-up? How to accelerate the go-to-market and encourage adoption? With:
- Andrea Fiorentino, Vice President South Europe Mobile, VISA
- Frederic Leclef, COO, FIVORY
- Frédéric Vasnier, Executive Vice President Embedded Software & Products, Gemalto (News - Alert)
- Christophe Zehnacker, Emerging Payments Head, Western Europe, Mastercard

- m-PAYMENT & m-WALLET DISRUPTIONS - Feedback from m-payment stakeholders on the most advanced mobile payment initiatives and how to make m-wallet deployments successful. Features the first worldwide HCE implementation: do not miss it! With:

Michel-Ange Camhi, Senior Business Developer, Worldline
John Harvey, Business Development Manager Trusted Services, LEGIC Identsystems
Alberto Pérez Lafuente, Director of Innovation Strategy & Management, BANKINTER
Olivier Tessier, Project Director, Digital Commerce Programme, GSMA

- HCE: THE GAME CHANGER? Eminent proximity payments expert companies will present and debate the impact of HCE and tokenisation on alternative mobile payments approaches. Hear and meet MasterCard, Clear2Pay, The Human Chain, Bell ID, Carta Worldwide, Gemalto, Oberthur Technologies.

- CONTACTLESS & M-PAYMENT SECURITY: SE-BASED OR NOT? This technical session gather contactless security experts to reviewand balance securit technologies: with or without a local Secure Element, TEE environment or hybrid solution based on mobile virtual cards technology. With: LEGIC Identsystems, Telecom ParisTech, Gemalto, Nexperts, GlobalPlatform, SD Association, Déjamobile

Other highlights include:

- PACKED AGENDA - in two parallel streams over 2.5 days, the conference will address: Payment & Security Issues: m-Payment & m-Wallet, HCE: the game-changer?, Contactless & m-Payment Security: SE-Based or Not?; Verticals Use Cases: World Status of Deployments, Toward Omni-Channel Retailing, Proximity Marketing with Beacons, NFC for Access & ID; Connected Life: Cars & Intelligent Transport Systems, Smart Cities, Public Transport & Ticketing, Retail & Commerce, Wearables & Connected Objects

- PANEL DEBATES - Beyond conference presentations, multiple hot panels are scheduled addressing the hottest industry topics What is the impact of HCE for the m-payment ecosystem? How to boost consumers & merchants adoption at the PoS? Payment schemes disruptions: EMV Vs. new online/mobile payments methods (Google, PayPal, Facebook, Apple…) Retail: how long is the road toward seamless omni-channel shopping experience?

- CONNECTED LIFE DAY - When Internet of Things meets mobile! One full day will gather leading organizations of the IoT revolution. Discover how IoT leaks into all kinds of aspects of our everyday lives.

- NFC FORUM WORKSHOP - The most recent approaches and methods to pair devices, presented by the reference industry association and Bluetooth SIG.

- BEACON EXPERIENCE: a first for an event! In partnership with LocalSocial, the Congress will offer a very innovative experience of Beacons applied to a show through a dedicated mobile app.

- LIVE DEMOS: at the exhibition "Smart Solutions Show" for 2.5 days or during the breaks, numerous demos are scheduled by the mobile/NFC experts exhibiting at the Congress. They will include:

NFC World Congress website: www.nfcworldcongress.com

Twitter: @NFCWCongress - Hashtag: #nfcwc

Press Contact: Lenick Perron [email protected] +33 (0)6 79 70 17 98

Press Accreditation: www.nfcworldcongress.com/press-registration

QUICK FACTS ABOUT NFC WORLD CONGRESS:
Mobile Proximity: Services, Innovation and Business

Held on September 22-24, 2014, in Marseille, France - Pharo Palace

• Conference: 600 participants from 70 countries expected, 75+ speakers
• Part of the1700-participant "World Smart Week" (4 conferences + exhibition)
• Confirmed exhibitors (as of Sept. 18, 2014): Austrian Institute of Technology, Bell ID, CETECOM, Chlorophyll Vision, Clear2Pay, Com4Innov, COMPRION, Eurotech, Feitian Technologies, Infineon Technologies, Kestronics, LocalSocial, Marseille City, Marseille Provence Metropole, MeaWallet, Micropross, Microsec, My Verified Id, Nexperts, Oberthur Technologies, Orange, Provence-Alpes-Cote D'azur Region, Safelayer, SAP, Sogeti High Tech, Store Electronic Systems, ThingWorx, Toda Kogyo Europe, Trusted Computing Group (TCG), Trustonic, Wyconn.
• Speaking organizations (as of Sept. 18, 2014) : @Beacon Week • ABI Research • ADCET • Aditium • Austrian Institute of Technology • Ams • AT&T • Bankinter • Bell ID • Carta Worldwide • Chlororphyll Vision • Clear2Pay • ClickandBuy • Connecthings • Constratus • Dejamobile • Deutsche Telekom (News - Alert) • echolot digital worx • Edenred • Eurotech • Essence • EU Commission • Fivory • Forum SMSC • French Ministry of Industry • Gartner • Gemalto • GlobalPlatform • GPS Business News • GSMA • HID Global • Highco • Home Gateway (News - Alert) Initiative • Industrial Internet Consortium • IERC - EU Commission • IHS • Infineon • LEGIC Identsystems • LGI Consulting • Lobary • LocalSocial • Mobile Marketing Association • MasterCard • Morpho • Mücke, Sturm & Company • Natural Security Alliance • Near Field Connects • Nexperts • NFC Forum • Nordic Semiconductor • NXP Semiconductors • OBD Experts • Oberthur Technologies • Orange • PayPal • ReceiptClub • Scandit • SD Association • Sequent • SFR • Silver Spring Networks • smart-TEC • Sogeti High Tech • Store Electronics System • STMicroelectronics • Sturm & Company • Telecom ParisTech • Telefonica (News - Alert) • Telekom Innovation Laboratories • VEADISTA • Visa • Vodafone • Wind River • Worldline
• Media attendance: 50 journalists, editors and media partners
• Parallel conferences: within World Smart Week, NFC World Congress fully benefits from the complementary contents of:
  - M2M Innovation World Congress that shares the full "Connected Life Day"
  - Chip-to-Cloud Security Forum that includes a joint session on NFC security
  - World e-ID Congress that features strong synergies around Mobile ID and access

SPONSORS & PARTNERS (as of Sept. 2^nd, 2014)
Updates: www.nfcworldcongress.com/sponsors-partners

• Official Sponsor: MasterCard
• Platinum Sponsors: Orange, VISA
• Gold Sponsors: Austrian Institute of Technology, Clear2Pay, Infineon
• Silver Sponsors: LEGIC, Oberthur Technologies, STMicroelectronics, Store Electronic Systems
• Badge Management Sponsor: Nexperts
• Bag Sponsor: Bell ID
• Institutional Partners: ADCET, ETSI, GlobalPlatform, Gx, Les Interconnectés, Mobey Forum, Mobile Marketing Association France, NFC Forum, SD Association, Secured Communicating Solutions (SCS) World Class Cluster, SIMalliance, Smart Card Federation of China (SCFC), Smart Payment Association (SPA), The World Bank
• Public Local Partners: Ville de Marseille, Palais du Pharo, Marseille Provence Metropole, Région Provence Alpes Côte d'Azur
• Editorial Partners: ABI Research, Lobary
• Platinum Media Partner: globalsmart.com
• Gold Media Partner: securitysolutionswatch.com
• Media Partners: Africa Telecom & IT magazine, Business Wire, Cards Tech & Security, Card World Russia, Carte Blanche Magazine, Convergencia Latina (News - Alert), European Payments Council, Euro Security, FUETE (Financial Services & Electronic Technologies Magazine), GoMo News, InfoReview, Intelligent Bank, IT for Business, Loyalty Library, Mind Commerce, MobiAd, Mobility, NFC Times, Point Banque, Smart-Payments, Smart Insights, Smart Webzine, The Paypers.

www.nfcworldcongress.com

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