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Go All In with Bally Technologies at the Global Gaming Expo Sept. 30-Oct. 2 in Las Vegas
[September 16, 2014]

Go All In with Bally Technologies at the Global Gaming Expo Sept. 30-Oct. 2 in Las Vegas


LAS VEGAS --(Business Wire)--

When customers enter the Bally Technologies, Inc. (NYSE: BYI) ("Bally" or the "Company") booth #1126 at the Global Gaming Expo (G2E) Sept. 30-Oct. 2 at the Sands Expo & Convention Center in Las Vegas, they will experience first-hand how they can go all in with Bally, their single-solution provider of slots, table products, systems, and mobile and iGaming solutions.

The A&E(R) Duck Dynasty(TM) branded slot game by Bally Technologies in conjunction with G2 Game Desi ...

The A&E(R) Duck Dynasty(TM) branded slot game by Bally Technologies (News - Alert) in conjunction with G2 Game Design will have players hunting for more with a wheel feature packed with six different bonuses inspired by the most-watched reality cable TV show in history. (Photo: Business Wire)

At G2E, Bally will demonstrate a wide range of breakthrough innovations for the entire gaming floor in its massive 25,756-square-foot two-level booth - the show's largest exhibit. With Bally's acquisition of SHFL entertainment, Inc. last November, the Company now offers the most diverse product portfolio in the industry.

"This is a special G2E for Bally as it's the first time we're demonstrating solutions for the complete gaming floor," said Bally's Chief Executive Officer Richard Haddrill. "We are confident that our casino partners will see how they can 'go all in' with Bally, as we are uniquely positioned to deliver a single view of the player and connect the gaming world end-to-end like never before with products that will excite their players in the casino, at home, and on the go."

Powerhouse Brands

Friends™

Bally's Friends™ progressive video slot reunites players with Rachel, Monica, Phoebe, Chandler, Ross and Joey - the beloved characters from Warner Bros. Television's worldwide hit comedy that TV Guide Magazine named one of the 50 greatest shows of all time. The Friends™ game gives players the chance to experience the laughs and loves in a whole new way with a wide-area progressive top award, clips of the show's many hilarious moments, and a wheel bonus awarding credits or one of four different Free Games features. The Friends™ game is presented on the ALPHA 2 Pro Theatre, a new cabinet configuration debuting at G2E that features twin Pro Wave cabinets topped by a 55-inch horizontal video screen designed to envelop players in the entertainment experience and deliver maximum impact on casino floors. The game has been developed in partnership with Warner Bros. Consumer Products and Warner Bros. Television.

Duck Dynasty™

The beards are big and the bonuses are even bigger in the A&E® Duck Dynasty branded video slot game by Bally in conjunction with G2 (News - Alert) Game Design. The Duck Dynasty slot, also presented on the Pro Theatre, will have players hunting for more with a wheel feature jam-packed with six different bonuses inspired by A&E's no. 1 original series and the most-watched reality cable TV show in history.

Wonder Woman™ Wild™ and Wonder Woman™ Gold™

Bally will also unveil a pair of for-sale titles featuring the iconic DC Comics Super Hero, Wonder Woman™. The two new game titles, Wonder Woman™ Wild™ and Wonder Woman™ Gold™, which are presented exclusively on the award-winning Pro Wave cabinet, include action scenes and music from the classic 1970s television show starring Lynda Carter, along with three progressive jackpots available at any bet level, Free Games, and popular play mechanics. Wonder Woman™ Wild™ and Wonder Woman™ Gold™ have been developed under license with Warner Bros. Consumer Products, on behalf of DC Entertainment.

Betty Boop's™ Firehouse™ and Betty Boop's™ 5th Avenue™

America's cartoon sweetheart is back in two adorable new games. Betty Boop's™ Firehouse™ on the Pro V22/32 platform features a ladder bonus, Free Games, and a sizzling hot wide-area progressive jackpot. Betty and her playful pup Pudgy take players on a luxury shopping spree in Betty Boop's™ 5th Avenue™, which is presented on the Pro V22/22 with a Cash Wheel and offers seven ways to spin the wheel.

Additionally, four new games join Bally's robust lineup of titles featuring the player-favorite Quick Hit mechanic: Cash Wizard featuring Quick Hit, Cash Wheel Black & White featuring Quick Hit, Quick Hit Cash Spin, and Twin (News - Alert) Fire, which is a combination of Hot Shot Progressive and Quick Hit.

Also taking center stage will be Bally's Take 'n Play, a remarkable innovation that enables players to take their game off the casino floor and into other areas of the property for the first time by playing a physical slot machine on the convenience of a tablet.

New Trailblazing Cabinets Command Attention on Casino Floors

Bally's long history of hardware innovation will be evident at G2E, where the Company will unveil several new trailblazing cabinets. The Pro Theatre features twin Pro Wave cabinets topped by a 55-inch horizontal video screen designed to envelop players in the entertainment experience.

The Pro Series V27/27 slant-top dual-screen cabinet supports Bally's extensive library of dual-screen video content in a sleek exterior that features a lower profile and provides expansive sightlines across your casino floor. Optimal viewing, comfortable seating, increased interaction, an ergonomic deck with soft-touch coating, and even an integrated purse hook - this cabinet is designed for players' comfort and enjoyment.

The Pro Wave 360° redefines community-style gaming with its circular display featuring five Pro Wave cabinets, a striking 50-inch curved 360-degree video topper, and 360-degree surround sound. This head-turning configuration will feature a new interactive game, Dragon Spin, in which players share the joys of winning and bonuses.

Proprietary Table Games and Utility Products

Free Bet Blackjack will head a lineup of 12 proprietary table games including Fortune 7 Baccarat, Blazing 7s Blackjack Progressive, and DJ Wild Poker Progressive. Free Bet Blackjack, which lets players split and double down without risking additional money, is now being played throughout the United States and England.



Bally will also debut Fortune Asia Poker, a version of Chinese Poker where players make three poker hands and compete against the dealer, and Match 'em Hi Lo, where players try to guess whether their three-card hand will be lower or higher than the dealer's hand.

Bally's Utilities segment will be highlighted by Safe Bacc, a revolutionary new product that combines a shuffler and card reading shoe into one device to increase game speed and improve security on baccarat tables. Also on display will be i-Deal Plus, the next generation i-Deal with improved card reading and reliability, and Shuffle Flex, a groundbreaking "pay-by-the-shuffle" concept targeting part-time tables that is now available on the MD3.


Innovative Electronic Table Systems

Bally continues to provide innovative electronic table-game solutions for every type of casino floor. Several of these e-table innovations will be prominently featured, including Fusion Hybrid, TableMaster Fusion, and Fusion Virtual Multigame.

The cutting-edge Fusion Hybrid features connections with up to four live-dealer games and user-friendly, 22-inch widescreen electronic betting terminals. For a dynamic gaming experience, players may switch between and concurrently play baccarat, roulette, and sic bo from the same terminal with the convenient touch of a button.

TableMaster Fusion features a high-definition, 72-inch LCD display with attractive virtual dealers as well as 22-inch widescreen player terminals with touchscreen betting, enhanced graphics, and multiple side bets. At the show, TableMaster Fusion will feature blackjack and Three Card Poker.

Similar to Fusion Hybrid but fully electronic, Fusion Virtual Multigame allows players to switch between roulette, sic bo, and baccarat from the same terminal, increasing play with four different game options in one seat.

New Solutions Join Bally's Robust Systems Lineup

Taking center stage in the Systems area will be the latest in tournament innovations, Tournaments Express. Tournaments Express is a stand-alone tournament system designed to offer exciting slot tournaments on more than 100 different cabinet types from various manufacturers, easily and quickly converting revenue-producing games to tournament games and back.

Bally will introduce three new applications for its award-winning Elite Bonusing Suite (EBS) including Power Progressive Strike and Power Paytable Progressive, two new progressive jackpot applications. Bally also will introduce Casino Lotto, a powerful floor-wide technology that will allow guests to wager on secondary games without leaving their machine. Also on display will be Social Link, a pioneering new EBS feature that enables casinos to integrate the suite's bonusing events with their social media - live and in real time.

Bally also will demonstrate its high-performing CoolSign 8K Video Wall Controller, an award-winning new product that quadruples the previous power of Bally's CoolSign Video Wall Controller by enabling unprecedented 4x4 video with multiple regions of content playback using any 1080p monitor - with absolutely no loss of resolution. The CoolSign 8K Video Wall Controller increases efficiency and decreases cost for casino operators because no intermediary device is needed.

Also on display will be the Servizio suite of mobile service solutions, a new and improved version of the Company's proven Service Tracking Manager; version 13 of Bally's core systems products including ACSC, SDS, CMP, and Business Intelligence; Bally VIP, a comprehensive CRM (Customer Relationship Management) targeted for casino use; the new InSite site controller for operators with multiple locations featuring a user-friendly interface; and Bally Express, a scalable casino system offering with all the Bally SDS and CMP features packaged to fit the needs of smaller casino properties. Bally Express delivers powerful game accounting and player-tracking capabilities for casinos at an affordable price.

Mobile and Online Solutions

Visitors to Bally's Interactive exhibit will experience the Company's latest enhancements to its award-winning iGaming Platform and cloud-based Bally Mobile Platform that deliver a deeper level of integration with core casino systems to provide one view of the player. Players are now able to sign up for players' club cards, earn and redeem points, and engage with their favorite casino hosts directly from their computer or mobile device.

Bally's iGaming platform offers a host of play-for-free and wager-based mobile and online titles that have already proven successful in land-based casinos, including Cash Spin, Quick Hit Platinum, Hot Shot Blazing 7s, Vegas Hits, Wild Huskies, Cash Wizard, Three Card Poker, Ultimate Texas Hold'em, Fortune Pai Gow Poker, Mississippi Stud, and Crazy 4 Poker, among others.

Bally Mobile will also demonstrate Guestagram, a new cutting-edge feature that empowers operators to send targeted marketing messages via push notification to a player's mobile device, decreasing direct mail costs and driving revenue.

About Bally Technologies, Inc.

Founded in 1932, Bally Technologies (NYSE: BYI) provides the global gaming industry with innovative games, table game products, systems, mobile, and iGaming solutions that drive revenue and provide operating efficiencies for gaming operators. For more information, please visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Instagram.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.

- BALLY TECHNOLOGIES, INC. -

Friends TM & © Warner Bros. Entertainment Inc. (s14). Duck Dynasty © 2014 A&E Television Networks, LLC. All rights reserved. Duck Dynasty, A&E and their associated logos are the trademarks of A&E Television Networks, LLC. All rights reserved. WONDER WOMAN: TM & © DC Comics. (s14). Betty Boop - © 2014 King Features Syndicate, Inc. /Fleischer Studios, Inc. TM Hearst Holdings, Inc. / Fleischer Studios, Inc. www.BettyBoop.com. Bally, ALPHA 2, Pro Theatre, Pro Wave, Quick Hit, Cash Wizard, Black & White, Quick Hit Cash Spin, Cash Wizard, Twin Fire, Hot Shot Progressive, Quick Hit Hot Shot, Take 'n Play, Pro Series V27/27, Pro Wave 360°, Dragon Spin, Free Bet Blackjack, Fortune 7 Baccarat, Blazing 7s Blackjack Progressive, DJ Wild Poker Progressive, Fortune Asia Poker, Fusion Hybrid, TableMaster Fusion, Fusion Virtual Multigame, Shuffle Flex, i-Deal, Safe Bacc, Tournaments Express, Elite Bonusing Suite, Power Progressive Strike, Power Paytable Strike, CoolSign, Servizio, ACSC, SDS, CMP, InSite, Bally Express, Cash Spin, Quick Hit Platinum, Hot Shot Blazing 7s, Vegas Hits, Wild Huskies, Cash Wizard, Three Card Poker, Ultimate Texas Hold'em, Fortune Pai Gow Poker, Mississippi Stud, Crazy 4 Poker, and Guestagram are marks owned by, or under license to or from, Bally Technologies, Inc., or one or more of its wholly owned subsidiaries in the United States or elsewhere.


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