|[September 03, 2014]
Limelight Announces New Digital Content Delivery Solution for Media and Broadcasters
TEMPE, Ariz. --(Business Wire)--
Networks, Inc. ("Limelight") (Nasdaq:LLNW), a global leader
in digital content delivery, today announced availability of the
Limelight Orchestrate™ ("Orchestrate") solution for Media and
Broadcasters. Limelight's new integrated workflow solution empowers
broadcasters and media content owners to deliver broadcast-quality video
to online audiences faster and easier. The Orchestrate solution for
Media and Broadcasters offers a powerful cloud-based solution that
reduces content publishing complexity and speeds time-to-market, while
also improving the availability, performance, scalability, and
protection broadcasters need to efficiently deliver today's burgeoning
digital video content.
While more people still watch video on their TV's than online and on
mobile devices, the gap between the two is rapidly shrinking, and the
increase in consumer video consumption via mobile/digital devices is
exploding. According to Nielsen, the main driver of this shift from
traditional viewing methods to the digital world is the proliferation of
digital devices. Americans now own four digital devices on average, and
the average U.S. consumer spends 60 hours a week consuming content
Stefano Flamia, CTO of Italian video service CHILI stated, "At CHILI, we
need to be able to efficiently deliver content to our customers around
Europe, to any device, while managing the rapid growth of our content.
That's why we chose Limelight. Our use of the Limelight Orchestrate
solution enables us to manage large amounts of objects and to offer fast
content availability, while managing spikes in demand and controlling
our delivery costs."
"The shift to multi-platform content delivery has drastically changed
the traditional economic model of the media and broadcast industry,"
said Joe Zaller, president of Devoncroft Partners. "Existing workflow
approaches are poorly suited for this new economic model. As a result,
broadcasters and media companies require new technology solutions to
meaningfully improve operational efficiency in the preparation and
delivery of content. Limelight's Orchestrate solution for Media and
Broadcasters offers an alternative cloud-based approach to automating
the complex tasks involved in a successful multi-platform content
Key functionalities of the Limelight Orchestrate solution for Media
and Broadcasters include:
Single Upload and Automati Transcoding - Upload a single video
that is automatically transcoded, removing the need to manage multiple
versions of the same video or worry about compression, digital rights
management (DRM) protection or global replication.
Zero time to Publish (ZTP) - Enables playback immediately after
a file has uploaded. This means breaking news or announcements can be
communicated almost instantaneously.
Closed Captioning - Incorporates closed-captions into live and
video on demand (VOD) video content effortlessly.
Multi-device Media Delivery (MMD) (Live and VOD) -
Automatically transforms and adapts digital content, enabling flawless
delivery to any device, in any format, anywhere in the world.
Digital Rights Management (DRM) Support - Integrates multiple
best-of-breed DRM solutions such as Adobe Flash Access and Google
Widevine (News - Alert). This support provides an end-to-end Widevine offering,
including packaging, policy management, client development Software
Development Kits (SDKs), and secure delivery.
Monetization - Enables broadcasters to monetize their content
more easily by setting rules, targeting options, and frequencies due
to integration with multiple ad networks. Gives broadcasters full
control over campaigns at both the video and channel level, allowing
them to create targeting options, implement ad insertion policies, and
adjust channel frequencies.
Robust REST-based Application Programming Interfaces (APIs) -
Allows low touch and easy integration with existing publishing
workflows, which users can optionally choose to access via HTTPS.
Actionable Analytics - Measures user engagement to better
understand which videos users are watching, at what time, and where.
Users can integrate with existing analytics engines, preserving the
visibility to ad starts, quartiles, completes and third-party
"When accessing online video content, consumers now demand the same
seamless experience they have come to expect when watching broadcast
television, which challenges digital broadcasters to deliver a
broadcast-quality viewing experience," said Robert Lento, CEO, Limelight
Networks. "Broadcasters and media outlets require an efficient, unified
solution to quickly and securely deliver digital content anywhere, and
on any device, while increasing their ability to monetize that content.
The Orchestrate solution for Media and Broadcasters enables them to meet
these requirements by integrating multiple components of a traditional
workflow with Limelight's cloud services and powerful global delivery
The integration of Limelight's content delivery network (CDN), online
video platform (OVP), and cloud storage services empowers broadcasters
to replicate, move, and store data globally to provide optimal content
delivery performance. With Limelight's 40+ worldwide locations, content
providers benefit from reduced latency and improved access efficiency.
The Limelight network delivers over 9TB of egress capacity, ensuring
unprecedented scale, even in the case of unplanned traffic spikes.
For more information and to see a demo of the Orchestrate solution for
Media and Broadcasters, please visit Limelight Networks (News - Alert) at IBC 2014
(Stand 3.B15, Hall 3), September 12-16, 2014 in Amsterdam.
Nielsen: "What's Empowering the New Digital Consumer?"
February 10, 2014
Limelight Networks, Inc. (NASDAQ: LLNW), a global leader in digital
content delivery, empowers customers to better engage digital audiences
by enabling them to manage and deliver digital content on any device,
anywhere in the world. The company's award winning Limelight
Orchestrate™ platform includes an integrated suite of content delivery
technology and services that helps organizations deliver exceptional
multi-screen experiences, improve brand awareness, drive revenue, and
enhance customer relationships - all while reducing costs. For more
information, please visit www.limelight.com,
read our blog,
and be sure to follow us on Twitter (News - Alert)® at www.twitter.com/llnw.
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