|[August 26, 2014]
Largest U.S. Online Distributor of Gutter Materials Capitalizes on Construction Boom with new e-commerce platform from Intershop
SAN FRANCISCO --(Business Wire)--
the leading independent technology vendor for omni-channel commerce
solutions, today announced that its leading e-commerce platform,
Intershop 7, has been selected by GutterSupply.com - a division of Rain
Trade Corporation-the largest online-only US manufacturer and
distributor of rain gutters, tools and accessories for high-end homes
and building contractors. The deal, struck jointly with new North
American partner Orchid Digital Solutions reflects a growing trend
toward online sales in the building materials industry.
The construction industry is making a major comeback after the building
bust of 2009. Gutter Supply's focus on quality, service and online sales
is helping the fifty-year old specialty supplier capitalize on the
building boom and expand offerings; but that growth has been stifled by
a home-grown e-commerce platform that couldn't scale. Faced with a
bulging product line including SKUs in a variety of metals, shapes,
colors, sizes and configurations, their home-grown e-commerce platform
could not keep up with product innovation and increasing market demand.
"Our current platform is difficult to update and does not give us an
easy way to do promotions," said Mike Milliman, President of Gutter
Supply. "We sell to businesses, contractors and discerning
do-it-yourselfers. The Intershop platform will allow us to further grow
by creatng distinct experiences for B2B and B2C customers," added
Moving to the Intershop platform which can handle B2B, B2C,
multi-channel, multi-touch point and multinational means that
GutterSupply.com can scale and expand in any direction while maintaining
their brand and improving the customer experience.
"We're seeing increased demand in the building materials segment," said
Jochen Moll, CEO at Intershop. "This increased activity is from a
combination of growth in commercial and residential construction
combined with overall e-commerce growth in manufacturing and
distribution segments," added Moll.
Orchid Digital Solutions, a consultancy specializing in B2B e-commerce,
will provide GutterSupply.com with strategy, design, and implementation
services and plan for a go live date by the end of the year. "We're
pleased with Intershop's growth and expansion of its partner ecosystem
here in the US," said Brian Carpizo, Managing Director, Orchid Digital.
"They have a fantastic product well suited to companies with complex
business processes and hybrid sales models like GutterSupply.com," added
To learn more about Intershop visit here.
Intershop Communications AG (founded in Germany 1992; Prime Standard:
ISH2) is the leading independent provider of omni-channel commerce
solutions. Intershop offers high-performance packaged software for
internet sales, complemented by all necessary services including online
marketing consulting. Intershop also acts as a business process
outsourcing provider, covering all aspects of online retailing up to
fulfillment. Around the globe more than 500 enterprise customers,
including HP, BMW, Deutsche Telekom (News - Alert), and Mexx run Intershop solutions.
Intershop is headquartered in Jena, Germany, and has offices in the
United States, Europe, Australia, and China. More information about
Intershop can be found online at�www.intershop.com.
This news release contains forward-looking statements regarding
future events or the future financial and operational performance of
Intershop. Actual events or performance may differ materially from those
contained or implied in such forward-looking statements. Risks and
uncertainties that could lead to such difference could include, among
other things: Intershop's limited operating history, the
unpredictability of future revenues and expenses and potential
fluctuations in revenues and operating results, significant dependence
on large single customer deals, consumer trends, the level of
competition, seasonality, risks related to electronic security, possible
governmental regulation, and general economic conditions.
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