[August 19, 2014]

RedLink Declares a Successful Year, Announces Expansion in Customer Base

RedLink, a leader in business analytics for academic publishing, announced today a successful completion of one year. On their one-year anniversary, the company announced acquiring new customers, and an enhanced product roadmap. The coming year will see RedLink working with customers like Royal College of Nursing Publishing (RCNP), American Thoracic Society (ATS), The Institute for Operations Research and the Management Sciences (INFORMS), Taylor & Francis Group (TandF), Society of Exploration Geophysicists (SEG), Mark Allen Group (MAG), American Society of Civil Engineers (ASCE), and Journal of Neurosurgery (JNS) along with their early customers like Annual Reviews (AR) and Canadian Scientific Publishing (CSP (News - Alert)).

RedLink expects this amazing customer pool to boost growth, contribute to their vision to build sales efficiencies and to innovations in business intelligence for the academic publishing industry.

Commercial Director of RCNP, Tony O'Rourke, expressed his excitement on joining hands with RedLink. "I have been impressed with what I have seen of RedLink so far. The ability to easily identify usage trends, both from existing and potential customers, is essential to any journals business. RedLink provides useful information on usage in an easy to understand, graphic format and I look forward to seeing how it will develop," he said.

Deepika Bajaj, VP Publisher Relations, RedLink, also shared, "One year and we are expanding our feature set, building a new Taxonomy and growing our customer base and team. RedLink is helping publishers get insights into their customer demand and drive business and sales performance. It is intuitive, visual and produces results immediately."

In a span of one year, RedLink has achieved a growing customer base, redesigned the user interface with new features, and created, RedLink Taxonomy, in partnership with SJSU School of Information, to classify journals into academic disciplines for better usage.

About RedLink:

RedLink's mission is to provide business intelligence to academic publishers. It provides a simple, intuitive and user friendly interface to visualize data in a way that enables marketing and sales people to stay on top of their customers' needs, proactively deal with risks, easily spot opportunities, and grow their businesses. RedLink is designed to build efficiency into the sales cycle with a few clicks, and its technology can be easily adapted to any hosting platform. Follow RedLink on @_RedLink

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