|[August 14, 2014]
ADDING MULTIMEDIA Intel and SMS Audio to Supercharge Fitness Wearables
NEW YORK --(Business Wire)--
SMS Audio LLC (www.SMSAudio.com),
a premier audio headphone and accessories brand from Curtis "50 Cent"
Jackson, together with Intel (News - Alert) Corporation announced a collaboration to
develop the first heart-pounding personal audio system converging
lifestyle and technology innovation for an exceptional fitness
experience. The SMS Audio BioSport In-Ear Headphones powered by Intel
will bring smart exercise capabilities to athletes of all levels later
SMS Audio BioSport In-Ear Headphones powered by Intel - Blue (Photo: Business Wire)
With today's announcement, Intel and SMS Audio are merging lifestyle
requirements with technology innovation to enhance the fitness
experience. The SMS Audio BioSport In-Ear Headphones powered by Intel
will extend the recently launched SMS Audio Sport Collection and harness
advanced technology features to deliver high-quality audio while
gathering actionable data on fitness progress.
A global audio headphone and accessories brand, SMS Audio is dedicated
to improving the way people around the world experience music by
combining technology, function and style to bring a high-quality sound,
comfort and fashion to every product. Intel and SMS Audio have partnered
to fuse fitness with technology by combining the latest in
fitness-monitoring biometric technology with high-quality audio and
"The wearable technology collaboration between SMS Audio and Intel
elevates our capability to bring smart exercise to consumers," said
Brian M. Nohe, president of SMS Audio. "With the introduction of the SMS
Audio BioSport In-Ear Headphones powered by Intel, we're now the first
to provide this level of integrated, seamless and helpful biometric
information to inspire customers to advance their fitness experiences."
"Intel is focused on driving innovation in the wearable technology
segment by partnering with lifestyle brands like SMS Audio that
complement our technology and design expertise," said Michael Bell,
corporate vice president and general manager of the New Devices Group at
Intel. "With SMS Audio, we will bring smart headphones to market that
eliminate the inconvenience of add-on devices with an integrated,
one-device fitness accessory offering high-end style and premier sound
quality for an exceptional fitness experience. This is a prime example
of Intel driving innovation in wearable devices while being a forerunner
in merging lifestyle and technology."
SMS Audio BioSport In-Ear Headphones Product Highlights:
The SMS Audio BioSport In-Ear Headphones powered by Intel will deliver
an exceptional experience while working out without sacrificing audio
quality for those who demand more from life and more from usic. The
headphones will integrate biometric sensors in a custom heart rate
monitor in-ear headphone to empower athletes to collect fitness data and
achieve peak physical performance. A patented ear-hook design ensures a
comfortable fit while an energy-harvesting audio jack removes the need
for extra batteries or chargers.
Fusing Fitness with Technology: A built-in optical sensor that
continuously measures heart rate during intense exercise, states of
relaxation and every moment in between - while dynamically removing
noise signals caused by body motion and ambient light.
One-Device Workout Accessory for Ultimate Comfort: A jointly
developed heart rate monitor in-ear headphone will put an end to the
less convenient, less comfortable chest strap-style monitor while
delivering reliable and consistent heart rate monitoring to enable
peak performance and progress tracking.
Tuned-in Fitness: Listen to music as a way to stay motivated
and reach optimal levels of fitness while gathering useful data about
the user's health.
No Batteries or Charging Required: Eliminate the need to charge
the headphones with a 3.5 mm gold-plated audio jack that powers the
biometric monitoring capabilities so users have the freedom of
Sweat and Water Resistant: No need to worry about working out
too hard or in the rain - the SMS Audio BioSport In-Ear Headphones are
IPX4 rated for protection against sweat and resistance to water.
Sync with RunKeeper: To help track your heart rate, pace,
distance, elevation and calorie burn, the SMS Audio BioSport In-Ear
Headphones will be compatible with popular mainstream fitness app
RunKeeper, with additional application support planned in the future.
RunKeeper support will enable users to plan fitness routines and track
progress - pushing enthusiasts to reach peak performance.
Accessories: The headphones will come with a tangle-free cord
with an in-line microphone, neoprene carrying case, and three sizes of
ear gels and hooks.
The SMS Audio BioSport In-Ear Headphones will be available at
SMSAudio.com in Q4 2014. Specific pricing will be announced later this
For more information, photos or to access the multimedia press kit,
please visit http://www.intel.com/newsroom/smsaudio
Intel (NASDAQ: INTC) is a world leader in computing innovation. The
company designs and builds the essential technologies that serve as the
foundation for the world's computing devices.�As a leader in corporate
responsibility and sustainability, Intel also manufactures the world's
first commercially available "conflict-free" microprocessors. Additional
information about Intel is available at newsroom.intel.com
and about Intel's conflict-free efforts at conflictfree.intel.com.
About SMS Audio, LLC
A premier audio headphone and accessories brand, SMS Audio, LLC is
dedicated to improving the way people experience music. SMS Audio
combines technology, function and style to deliver studio mastered sound
wherever you go. A global audio headphone and accessories brand, SMS
Audio is dedicated to improving the way people around the world
experience music by combining technology, function and style to bring a
superior level of sound, comfort and fashion to every product.
Delivering a professional, studio-quality music experience, the SMS
Audio line includes STREET by 50™ and SYNC by 50™. SMS Audio offers a
full range of premium headphones, earbuds, and accessories designed to
meet the needs of various consumer segments.
In addition to creating products that deliver on their promise, SMS
Audio and its founder, Curtis "50 Cent" Jackson, are committed to
establish conscious capitalism and help those in need. Through its
partnership with Feeding America, the nation's leading domestic hunger
relief charity, SMS Audio is dedicated to helping provide 1 Million
meals a year to Feeding America on behalf of local food banks. A portion
of each U.S. sale of SMS Audio products, in-store or online at www.SMSaudio.com,
will help provide meals to food insecure families throughout the United
States. Together we can solve hunger.
Intel and the Intel logo are trademarks of Intel Corporation in the
United States and other countries.
*Other names and brands may be claimed as the property of others.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140814006202/en/
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