All you need to Kick-Start a Campaign
There is also a Project Development Kit (PDK), a solution guide, and source-code based intellectual property provided to aid retailers quickly kick-start campaign development and create their own promotions. The PDK contains developer tools comprising frameworks, templates, customizable user interfaces, etc. All the pieces needed to quickly install and run the application and build a marketing campaign.
"Customer Experience Management is No Easy Task"
Neil Ward Dutton, Co-Founder and Research Director, MWD Advisors said: "Customer experience management is no simple task. It takes a step beyond knowing when someone is in the proximity of a store or restaurant. It's about building a marketing strategy and technology framework that takes historical analysis and real-time location into account across channels, devices and situations. It's about taking a pragmatic approach that combines process, intelligence, integration and connectivity."
Integration is the Key
Behind the CEM Solution Accelerator, Software AG can provide the webMethods (News - Alert) Integration Suite that enables retailers to connect all their different, disparate on-premise or Cloud software seamlessly. This allows them to unify and optimize their A2A, B2B, B2C, Mobile, Big Data, Cloud and social applications across a single platform.
"This is the True Power of Customer Experience Management"
Dr. John Bates, Chief Marketing Officer and Member of the Software AG Executive Board noted: "Traditionally, 'bricks and mortar' retailers have been challenged by online vendors for several years and have only been able to tackle this with their own online stores. This situation has evolved. We now have the technology that enables retailers to leverage both their physical stores and the location of customers. With this capability, retailers can send contextually-relevant alerts, conduct dynamic in-store promotions (using digital signage), and push offers to their customers' mobile devices. With the CEM Solution Accelerator, we are enabling retailers to re-imagine mass promotion tactics and enter into a world where it appears as though they're delivering a personalized advertisement for each individual. This is the true power of Customer Experience Management."
Software AG will be at eTail East 2014, a premier conference for eCommerce and Multi-Channel Retail executives, in Philadelphia (August 11-14). At the conference, Software AG will provide demonstrations of the CEM Solution Accelerator.
The Customer Experience Management Solution Accelerator is available today - see http://ow.ly/yDoHN
About Software AG
Software AG (Frankfurt TecDAX: SOW) helps organizations achieve their business objectives faster. The company's big data, integration and business process technologies enable customers to drive operational efficiency, modernize their systems and optimize processes for smarter decisions and better service. Building on over 40 years of customer-centric innovation, the company is ranked as a "leader" in fourteen market categories, fueled by core product families Adabas-Natural, ARIS, Alfabet, Apama, Terracotta and webMethods. Software AG has more than 4,600 employees in 70 countries and had revenues of �973 million in 2013.
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