|[August 08, 2014]
Introducing the Organic Internet: New .ORGANIC Domain Sunrise Begins, Creating Verified Space for Organic Products and Services
DUBLIN --(Business Wire)--
Global registry services provider Afilias
today announced that the one-month sunrise period is now open for its
socially responsible top-level domain (TLD): .ORGANIC. The sunrise
period allows qualified trademark holders to register names immediately;
other members of the organic community can register names beginning
Interest in organic products is growing rapidly worldwide; however,
terms like "natural" and "healthy" are often used interchangeably with
"organic" on the Internet and elsewhere, causing consumer confusion.
The .ORGANIC domain reduces consumer confusion by provisioning a
dedicated, protected place on the Internet for providers of bona fide
organic products and services. Unlike open domains like .com and .net,
the .ORGANIC gTLD limits eligibility to domain owners who have verified
their organic credentials. This means consumers can have confidence in
sites that have a .ORGANIC address.
"Given the demand for authentic organic products and services, the
arrival of the .ORGANIC domain will be welcomed by both consumers and
providers of organic goods and services," said Roland LaPlante, Senior
Vice President and CMO, Afilias. "For the first time, consumers can now
find organic sites on the Internet that are verified and reliable."
.ORGANIC addresses are only available to verifiably organic farmers,
producers, manufacturers, co-packers, distributors, wholesalers,
retailers and official organic certifiers. Eligibility also extends to
other organic-oriented entities such as restaurants and trade
organizations that may not be certified but can meet special .ORGANIC
criteria tailored to their role in te community.
During the sunrise period -�ending on September 5, 2014 -�registration
is limited to eligible trademark holders. To apply, please visit a sunrise
authorized registrar. Beginning September 15, all members of the
organic community may register at any .ORGANIC
For more information about .ORGANIC, visit www.get.organic.
Afilias is the world's second largest domain registry, with more than 20
million names under management. Afilias powers a wide variety of
top-level domains, and will soon�support hundreds of new TLDs now
preparing for launch, including TLDs for cities, brands, communities and
generic terms. Afilias' specialized technology makes Internet addresses
more accessible and useful through a wide range of applications,
Web services like goMobi®
For more information on Afilias services, visit www.afilias.info.
Afilias is a proud member of the Domain
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