|[August 05, 2014]
Interlude Makes Its Interactive Video Authoring Suite, Treehouse, Free for Everyone
NEW YORK --(Business Wire)--
Interlude, the leading digital media
company that designs, develops and markets interactive video technology,
today announced it has opened up new creative possibilities for all
creators, from brands to media and entertainment companies to
professional filmmakers to educators to consumers. All of Interlude's
users now have access to unlimited free use of its web-based self-serve
interactive video authoring suite, Treehouse,
for both commercial and personal use.
The new offering includes a free, ad-supported plan. It also includes
subscription-based options for creators who prefer an ad-free viewing
"Our goal at Interlude is to help as many people as possible create
amazing interactive experiences, whether that be for a school project or
a professional production," said Yoni Bloch, co-founder and CEO of
Interlude. "We started this company because we were looking to tell new
types of stories, and there wasn't an interactive video solution that
met our vision. By making interactive video available to all users free
of cost, this new offering sets the stage for interactive video to
explode, following the pattern we've seen in blogging and social media."
To meet the needs of its broad user base, Interlude has introduced four
different plans: Core, Plus, Premium and Enterprise. Across the four
plans, users can create an unlimited number of video projects witha
growing array of advanced features that include viewer insights,
outbound content linking, customized branding and hosting options.
Features within each tier include the following:
Core: Treehouse is available to anyone at no cost. Users can
create an unlimited number of videos with an unlimited number of views
for each video. Videos created within this plan are ad-supported and
can be seen on desktops, tablets and mobile phones.
Plus: This plan removes third-party advertising from
the content and includes advanced viewer insights. The plan is
available for $149/month or $99/month with a year commitment. It also
includes 10,000 views per month across all videos.
Premium: This plan allows creators to add custom branding to
the video player's loading screen and allows for 50,000 views per
month. This plan is available for $499/month or $349/month with a year
Enterprise: For customers that desire a custom platform
solution, Interlude provides an Enterprise offering. Tailored to the
customer's needs, these plans include benefits such as multiple-user
access, customized insights and back-end integration, personalized
training and a dedicated account management team.
"Creativity flourishes when people are given simple, accessible avenues
for production," said Bloch. "With our new offering, we are making video
creation easier for all users so they can experiment with making
interactive videos and better communicate with an audience that is
increasingly consuming content through interactive devices. We've
already seen tremendous success with our users and we look forward to
seeing the creative expression of our community develop even further by
broadening our reach."
Numerous brands and artists have already utilized Treehouse. This year
the Tribeca Film
Festival incorporated Treehouse for its first interactive film
Motors teamed up with musician Aloe Blacc and Interlude to create an
interactive branded music experience; and acclaimed film directors
DANIELS used Treehouse to create two unique interactive films.
Interlude (www.interlude.fm) is a
digital media company that designs, develops and markets technologies
and platforms to enable interactive video creation and distribution
across multiple markets and devices. Interlude's self-serve authoring
suite, Treehouse, enables all video creators - from enthusiasts to
musicians to cinematographers to leading brands - to create interactive
videos. Founded by Israeli musician Yoni Bloch and his band, Interlude
is backed by Sequoia Capital, Intel (News - Alert) Capital, NEA, Marker and Innovation
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