|[August 04, 2014]
Mobivity and Epson Form Strategic Partnership to Transform the Receipt
ORLANDO, Fla. --(Business Wire)--
Epson Booth #507/Mobivity Booth #133-Today at the Retail
Solutions Providers Associations (RSPA) RetailNOW show, Epson,
a leading supplier of value-added Point of Sale (POS) solutions, and Mobivity
Holdings Corp. (MFON), provider of retail customer engagement and
marketing technologies, announced a strategic partnership to transform
receipts from transactional to actionable. The two companies have paired
up to offer Epson's OmniLink™ TM-T88V-i smart printer pre-configured to
communicate with Mobivity's recently acquired SmartReceipt innovative
cloud software. SmartReceipt leverages the power of marketing messages
on receipts and has been road-tested in thousands of locations across
North America. After rigorous testing and certification, the
OmniLink/SmartReceipt solution is now available, and currently up and
running in a major national franchise. Used together, the Mobivity
application and the Epson smart printer provide merchants with a
compelling value-add that converts everyday receipts into customizable
marketing tools for delivering measurable sales lift.
Epson OmniLink TM-T88V-i with SmartReceipt (Photo: Business Wire)
"The innovation of this solution is that QSRs can bring mobile printing
and cloud-based marketing solutions to their point of sale by replacing
the printer," said Tom Kettell, Senior Manager of North American Sales
for Epson's Business Systems Division. "Using the receipt for more than
just a proof of purchase provides real value, and a natural fit for
"SmartReceipt is aready a proven-revenue generator at thousands of
large QSRs and retailers," commented Jon Cassell, Vice President of
Business Development for Mobivity. "Now, with the Epson product
pre-configured to interface with our application, adding the power of
SmartReceipt is as easy as replacing your existing POS printer."
OmniLink TM-T88V-i combines Epson's industry-leading TM-T88V printer
with PC functionality to enable cloud-based services, open platform
mobility and flexible web-based printing from any mobile device.
Merchants can also access POS data from the cloud while connecting POS
transactions to consumer mobile applications. Paired with SmartReceipt
software, OmniLink enables QSRs to transform ordinary receipts into a
targeted, revenue-generating marketing medium-without upgrades to
existing software. SmartReceipt functionality enables real-time,
behavior-driven marketing that supports in-store point-of-purchase
decision-making, proven to generate revenue and influence customer
Mobivity is an authorized Epson Envision partner. The new Epson OmniLink
TM-T88V-i smart printer solution preloaded to interface with
SmartReceipt software is available directly through Mobivity and / or
through a select list of its Value Added Resellers. Find out more by
going to www.mobivity.com
or by calling 877-282-7660.
Mobivity is an award-winning provider of a suite of patented
technologies designed to drive sales, enhance customer engagement, and
reward customer loyalty for local businesses and national brands. Its
solutions transform the point-of-sale (POS) to a dynamic,
cloud-connected digital transaction medium. By enhancing receipt content
originated at the point of sale, Mobivity drives dynamic and targeted
print or digital couponing and opt-in loyalty and messaging solutions to
connect consumers to merchants via SMS text messaging, MMS media
messaging, and smartphone loyalty applications. Mobivity's clients
include national brands such as CNN, Disney, the NFL, Sony Pictures,
AT&T (News - Alert), Chick-fil-A, NBC Universal, and numerous professional sports
teams, as well as thousands of small, local businesses across the U.S.
For more information, visit www.mobivity.com.
About Epson America, Inc.
Founded in 1975 and headquartered in Long Beach, CA (News - Alert), Epson America, Inc.
is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global
manufacturer and supplier of high-quality technology products that meet
customer demands for increased functionality, compactness, systems
integration and energy efficiency. For over 40 years, Epson's advanced
technology has been at work in millions of POS systems around the world.
Today Epson's Business Systems Division continues to bring
industry-leading, open architecture, smart technologies to the point of
service. To learn more about Epson America Business Systems Division,
please visit: pos.epson.com,
or connect with us on Facebook (News - Alert) (http://tinyurl.com/EpsonFacebook-BizSys),
Twitter (News - Alert) (http://twitter.com/EpsonB2B_PR)
and YouTube (News - Alert) (http://tinyURL.com/EpsonYouTube).
EPSON is a registered trademark and EPSON Exceed Your Vision is a
registered logomark of Seiko Epson Corporation. OmniLink is a trademark
of Epson America, Inc. All other trademarks and/or registered trademarks
are property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140804005108/en/
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