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TMCNet:  Mobivity and Epson Form Strategic Partnership to Transform the Receipt

[August 04, 2014]

Mobivity and Epson Form Strategic Partnership to Transform the Receipt

ORLANDO, Fla. --(Business Wire)--

Epson Booth #507/Mobivity Booth #133-Today at the Retail Solutions Providers Associations (RSPA) RetailNOW show, Epson, a leading supplier of value-added Point of Sale (POS) solutions, and Mobivity Holdings Corp. (MFON), provider of retail customer engagement and marketing technologies, announced a strategic partnership to transform receipts from transactional to actionable. The two companies have paired up to offer Epson's OmniLink™ TM-T88V-i smart printer pre-configured to communicate with Mobivity's recently acquired SmartReceipt innovative cloud software. SmartReceipt leverages the power of marketing messages on receipts and has been road-tested in thousands of locations across North America. After rigorous testing and certification, the OmniLink/SmartReceipt solution is now available, and currently up and running in a major national franchise. Used together, the Mobivity application and the Epson smart printer provide merchants with a compelling value-add that converts everyday receipts into customizable marketing tools for delivering measurable sales lift.

Epson OmniLink TM-T88V-i with SmartReceipt (Photo: Business Wire)

Epson OmniLink TM-T88V-i with SmartReceipt (Photo: Business Wire)

"The innovation of this solution is that QSRs can bring mobile printing and cloud-based marketing solutions to their point of sale by replacing the printer," said Tom Kettell, Senior Manager of North American Sales for Epson's Business Systems Division. "Using the receipt for more than just a proof of purchase provides real value, and a natural fit for Epson."

"SmartReceipt is aready a proven-revenue generator at thousands of large QSRs and retailers," commented Jon Cassell, Vice President of Business Development for Mobivity. "Now, with the Epson product pre-configured to interface with our application, adding the power of SmartReceipt is as easy as replacing your existing POS printer."

OmniLink TM-T88V-i combines Epson's industry-leading TM-T88V printer with PC functionality to enable cloud-based services, open platform mobility and flexible web-based printing from any mobile device. Merchants can also access POS data from the cloud while connecting POS transactions to consumer mobile applications. Paired with SmartReceipt software, OmniLink enables QSRs to transform ordinary receipts into a targeted, revenue-generating marketing medium-without upgrades to existing software. SmartReceipt functionality enables real-time, behavior-driven marketing that supports in-store point-of-purchase decision-making, proven to generate revenue and influence customer behavior.

Availability

Mobivity is an authorized Epson Envision partner. The new Epson OmniLink TM-T88V-i smart printer solution preloaded to interface with SmartReceipt software is available directly through Mobivity and / or through a select list of its Value Added Resellers. Find out more by going to www.mobivity.com or by calling 877-282-7660.

About Mobivity

Mobivity is an award-winning provider of a suite of patented technologies designed to drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions transform the point-of-sale (POS) to a dynamic, cloud-connected digital transaction medium. By enhancing receipt content originated at the point of sale, Mobivity drives dynamic and targeted print or digital couponing and opt-in loyalty and messaging solutions to connect consumers to merchants via SMS text messaging, MMS media messaging, and smartphone loyalty applications. Mobivity's clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T (News - Alert), Chick-fil-A, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com.

About Epson America, Inc.

Founded in 1975 and headquartered in Long Beach, CA (News - Alert), Epson America, Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. For over 40 years, Epson's advanced technology has been at work in millions of POS systems around the world. Today Epson's Business Systems Division continues to bring industry-leading, open architecture, smart technologies to the point of service. To learn more about Epson America Business Systems Division, please visit: pos.epson.com, or connect with us on Facebook (News - Alert) (http://tinyurl.com/EpsonFacebook-BizSys), Twitter (News - Alert) (http://twitter.com/EpsonB2B_PR) and YouTube (News - Alert) (http://tinyURL.com/EpsonYouTube).

EPSON is a registered trademark and EPSON Exceed Your Vision is a registered logomark of Seiko Epson Corporation. OmniLink is a trademark of Epson America, Inc. All other trademarks and/or registered trademarks are property of their respective owners.


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