|[August 01, 2014]
Julia Kadison Named Milk Processor Education Program Chief Executive Officer
WASHINGTON --(Business Wire)--
The Milk Processor (News - Alert) Education Program (MilkPEP) today announced that its
Board of Directors has appointed Julia Kadison as Chief Executive
Officer. Kadison previously held the position of Interim CEO/Vice
President of Marketing for MilkPEP.
"The dairy industry is in a state of transition, and I'm thrilled that
we have Julia Kadison to lead MilkPEP through this evolution," said Jay
Bryant CEO of the Maryland & Virginia Milk Producers Cooperative and
Chairman of the MilkPEP Board of Directors. "As interim CEO, she has
proven that she has the experience and vision to lead our organization.
She has already introduced a strategic new program direction, including
a powerful new advertising campaign and a cause marketing initiative
that is truly uniting the industry. Her vision for how MilkPEP can
evolve its consumer marketing initiatives to spur milk consumption is
exactly what the inustry needs."
Since joining MilkPEP in 2006, Kadison has spearheaded several
successful marketing campaigns. Most recently, she directed the
development of the industry's strategic new "Milk Life" campaign, which
spotlights milk's high-quality protein, and the launch of the Great
American Milk Drive, which raises awareness of the need for milk
donations in the nation's feeding programs. Kadison also oversaw the
industry's entrance into the sports recovery market with the Built With
Chocolate Milk campaign, which touts the science-backed, post-exercise
recovery benefits of chocolate milk.
"I am grateful to the Board of Directors for giving me the opportunity
to lead the MilkPEP program," said Kadison. "This is a historically
challenging time for the fluid milk category, but I feel optimistic
about the future and the role that MilkPEP will play."
The Milk Processor Education Program (MilkPEP), Washington, D.C., is
funded by the nation's milk companies, who are committed to increasing
fluid milk consumption.�The MilkPEP Board runs the Milk Life campaign, a
multi-faceted campaign designed to educate consumers about the powerful
nutritional benefits of milk - with 9 essential nutrients, including
high-quality protein, in each 8 ounce glass. For more information, go to www.MilkLife.com.
Lowe Campbell Ewald is creative agency for the Milk Life campaign - from
America's milk companies.
[ InfoTech Spotlight's Homepage ]