|[July 31, 2014]
Orchestro Sees Continued Growth in Demand Analytics; Expands Executive Team
MCLEAN, Va. --(Business Wire)--
Inc., the market leader in demand analytics and
orchestration, today announced continued positive trends on their
business and expanded its executive management team. Orchestro's
customers recognize the importance of leveraging retailer, syndicated,
and supply chain data to drive actionable demand intelligence.
Orchestro's clients leverage the company's powerful analytics software
built on an enterprise-class demand signal repository (DSR) to increase
on-shelf availability, run more impactful promotions and invest in the
right category expansions.
"The analytic capabilities of demand signal repositories (DSRs) can
provide a framework from which to drive the operations of a consumer
goods business, and to drive a wide spectrum of planning and information
systems," stated Gartner (News - Alert) analyst Steve Steutermann in a recent
report (Gartner, Hype Cycle for Consumer Goods, 2014, Don
Scheibenreif, Dale Hagemeyer, 21 July 2014), "They can also be a
critical tool to identify new sales opportunities, manage stock more
effectively, drive agile responses, provide a basis for business
forecasting and planning, and link suppliers to downstream data."
Market traction and highlights for the first half of 2014 include:
Continues Revenue Growth:�Orchesto saw continued traction in
SaaS (News - Alert) bookings with double-digit growth in the first half of 2014
compared to the same period in 2013.
Rapid Adoption of SaaS Analytics: Orchestro's customers embrace
new cloud-native V8 platform, powering omni-channel demand analytics
within their highest volume distribution points.
Deepens Executive Bench: Orchestro added several new
executives, including Abdul Omar, Chief Financial Officer; Anuj
Agrawal, VP Product Marketing; and Amit Mathuria, VP Customer Success.
Omar was previously with Infor and Software AG, and has over 20 years
of experience in finance, performance management, mergers &
acquisitions, strategic planning, and financial reporting, including
systems and internal controls.
Mr. Agrawal has a long
history in product management and product marketing in both big data
and high technology companies, including IXI Corporation (acquired by
Equifax), Intel (News - Alert) and Virgin Mobile USA.
Mr. Mathuria has a
deep background in delivering value-added consulting and other
services to CPG companies, including with SAP (News - Alert) America, AT Kearney and
"We're thrilled to add these talented
executives to our company," said�Prashanth
(PV) Boccasam, CEO of Orchestro. "By further strengthening our
management team, we are now better aligned to serve our rapidly
growing customer and partner base, and enhance our product offerings
that deliver quantifiable business value to our customers."
Focuses on Customer Success with User Forum:�In mid-June,
Orchestro held its 2nd Annual User Forum at the Orchestro
Center of Excellence in Rogers, AR. Attended by representatives from
across major brands, the Forum featured speakers from the Orchestro
Science Network, former executives from Walmart, and partners.
the Orchestro blog�and our�Twitter�for
more news about Orchestro.
Orchestro's cloud-native software powers demand execution for over 110
global brands across major consumer product categories. Our adaptive
analytics engine, Maestro™, makes sense of tens of thousands of
real-time data feeds daily, across point-of-sale (POS), consumer
sentiment, weather, and operational data - delivering actionable
insights into shopper trends. Our clients orchestrate demand across
product categories, promotions, retailers, and channels. Visit www.orchestro.com
for more information.
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