| [July 31, 2014] |
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Shopular Releases Findings from Its 2014 "Back-to-School Shopping GOES MOBILE" Study
REDWOOD CITY, Calif. --(Business Wire)--
The time-honored end-of-summer tradition of Moms and kids of all ages
hitting stores to stock up on Back-to-School essentials takes a high-tech
turn this year. Consumers are increasingly relying on their
smartphone devices to find the best bargains! Shopular (www.shopular.com),
a top free mobile app for iPhone and Android (News - Alert) that makes retail
deal-hunting fun and easy, asked the experts - nearly 300 tech-savvy,
deal-loving shoppers themselves - about Back-to-School Shopping and
bargain-hunting.
Following is what consumer participants had to say about the 2014 season
trends. (View the Shopular
"Back-to-School Shopping GOES MOBILE" infographic).
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Dressing for success at school is tops with
parents: American parents have made it clear: Finding a
deal on Back-to-School clothes is their #1 priority. Bargains on
school supplies are a distant second, followed by shoes and electronic
devices.
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Parents and kids are shopping earlier:
August is clearly the new September and the preferred month for
savv deal-hounds to shop. According to Shopular, less than 4% of
shoppers wait until September to load up on school essentials.
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Back-to-School just isn't cheap:
Forget about school requests for donations and PTA fundraisers - just
getting your child equipped for the first day of school requires some
serious change. Nearly half of parents say they spend $100 or more per
child on Back-to-School purchases.
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Consumers still flock to the mass superstores
for Back-to-School items: The powerhouse retail superstores
still pack the best punch as Back-to-School "go to" sources. Target,
Walmart, Kohl's, Staples (News - Alert), JC Penney and Macy's topped consumers'
favored Back-to-School retailer lists.
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Mobile will play a prominent role in
Back-to-School Shopping: More than three-quarters of
respondents (76%) in a separate Shopular survey plan to look for
retail deals via mobile this year when shopping for Back-to-School
items.
With more than 3 million users, the Shopular app has consistently
secured a nearly perfect 4.8-5.0 star rating. Recognized in 2013 by
Time.com as one of the "50 Best iPhone (News - Alert) Apps," Shopular is simple to
navigate and has a delightfully easy-to-use interface. It geo-alerts
"on-the-go" shoppers to favored retail outlet deals and promotions
available from more than 40,000 store locations across the U.S., in the
moments when retail bargain information matters most.
For more information, please visit Shopular.com.
Please also follow Shopular on:
Facebook.com/Shopular
Twitter.com/Shopular
Pinterest.com/Shopular
Instagram.com/Shopular
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140731005417/en/
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