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Move Over US: Europe to Take Over in the Cellular Telematics Adoption Race
[July 31, 2014]

Move Over US: Europe to Take Over in the Cellular Telematics Adoption Race


(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 31 July 2014 Release date- 30072014 - Europe cellular telematics adoption Depending on the technology, certain countries are more likely to embrace the innovation than others. But when it comes to cellular telematics, you can confidently put your money on the fact that Europe will surpass the US in terms of adoption.



According to Pyramid Research's 'Mobile Operators Go after the Connected Car Opportunity; Cellular Telematics Value Chain, Business Models and Market Forecast' report, telematics is one of the most dynamic, fastest growing segments of the cellular M2M market. And Europe is poised to become the largest telematics market in 2016, overtaking the US.

Countries all across the globe are looking to capture market share when it comes to telematics applications, which include navigation, emergency services, diagnostics and PAYD and PHY insurance, among others, and a number of countries have been able to expand the role of MNOs in the space. As such, the total number of telematics M2M SIMs reached 37 million in 2013, representing about four percent of all passenger cars. Moreover, penetration of passenger cars will grow to 12 percent by 2018, with telematics M2M SIMs contributing more than 20 percent of all M2M SIMs.


The telematics industry is only poised for continued growth, particularly when companies and countries realize the wealth of benefits it affords. In addition to enabling fleet companies to track fuel costs, vehicle components, and underutilized trailers, these solutions also allow businesses to monitor driver statistics and measure performance against a customizable set of standards. That manes companies can say goodbye to speeding, idling and other negligent behavior and minimize repair costs and productivity losses.

So how will your country rate in terms of telematics adoption? Only time will tell...

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